Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Paid Content 130

Paid Content Planning B2B Marketing Marketing & Strategy 130

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Meanwhile, 43% of marketers plan to outsource brand awareness this year.

Multi-Channel 105

Multi-Channel B2B Advertising Channels Marketing & Strategy 105

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Traffic >> Channels.

Marketing Analytics Tools 244

Marketing Analytics Tools B2B Marketing Marketing Report B2B 244

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Paid Search Agency B2B 121

KoMarketing Associates

JANUARY 28, 2020

As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research. This is compared to 45% of all other marketers. Nearly 82 percent had toolsets to prioritize and coordinate CX across channels.

B2B Marketing 157

B2B Marketing Planning Marketing Report B2B 157

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. ROI Obstacles in Social Media Marketing.

B2B Marketing 165

B2B Marketing Event Marketing Marketing Report B2B 165

Crimson Marketing

MAY 2, 2013

Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. Here are three areas to focus on when planning your marketing solutions: #1: Review social as part of assisted conversion strategy. #2 2 Customize Multi-Channel Reporting. #3

Multi-Channel 100

Multi-Channel Planning Marketing Report Multi-Touch Attribution 100

Madison Logic

SEPTEMBER 26, 2023

By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Multi-Channel 52

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. These channels include websites, email, field sales, events and paid search.

Mobile Marketing 120

Mobile Marketing Marketing Report Advertising Agencies Advertising Benchmark 120

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves.

Paid Search Agency 77

Paid Search Agency Marketing Report Planning Advertising Agencies 77

KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals.

Planning 159

Planning Marketing Report Marketing & Strategy Marketing Budget Creation 159

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 246

Madison Logic

MAY 3, 2022

Madison Logic Enhances Integration with LinkedIn Ads to Enable Data-Driven Multi-Channel ABM Activation and Measurement. ML Platform release enables B2B organizations to dynamically personalize messaging and content across channels to accelerate the buying journey.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Top of Funnel 52

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels. Choose a theme or story.

Planning 181

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 181

Customer Experience Matrix

MARCH 2, 2015

Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps.

Multi-Channel 120

Multi-Channel Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

AUGUST 23, 2012

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Why is Multi-channel Marketing important?

Multi-Channel 100

Multi-Channel Planning Advertising Channels Paid Search Agency 100

KoMarketing Associates

APRIL 4, 2017

I’m excited to announce the launch of our first report developed in coordination with Ascend2 : The State of Lead Generation – Benchmarks for the Complex Sale. It was of little surprise that these marketers view the quality of leads generated as their most important goal but also their most significant barrier to success.

B2B Marketing 128

B2B Marketing Lead Generation Multi-Channel B2B 128

Conversica

NOVEMBER 16, 2020

This is true whether you are talking to someone in-person or over a digital channel such as email, SMS or website chat. While technology can help scale communications via digital channels, it has to be the right technologies to ensure quality communication. Robust Communications Across the Customer Journey. Picking Up the Conversation.

Multi-Channel 52

Multi-Channel Advertising Channels Marketing Prospects Marketing Automation Services 52

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from.

Traffic 326

Traffic Paid Search Agency Marketing Websites Research 326

Delivra

SEPTEMBER 26, 2018

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. 84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.—

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

Madison Logic

SEPTEMBER 26, 2023

Marketers must not only capture the attention of the buying committee but also keep it over often longer sales cycles. Introducing Madison Logic’s ABM Connected TV. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Top of Funnel 52

Martech Advisor

JANUARY 30, 2020

Even the most powerful martech stack won’t work if marketers don’t use consistent campaign naming when setting up multi-channel campaigns. Being consistent is one of the most important habits for data-driven marketers, especially those working on multi-channel campaigns.

Multi-Channel 55

Multi-Channel Planning Campaigns Advertising Channels 55

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 246

Event Marketing ROI Content Advertising Agencies 246

Terminus

SEPTEMBER 20, 2021

Without a number of targeted channels “speaking” to you with consistent, personalized messaging, you might have seen that first ad on Facebook and never thought about the product again. THAT, in a nutshell, is why it’s so important that your marketing campaigns are multi-channel and target specific accounts. Retargeting.

Multi-Channel 29

Multi-Channel Account Based Marketing ABM Demand Generation 29

SmartBug Media

NOVEMBER 13, 2019

The primary goal for digital marketers is to drive conversions. Whether click-throughs, content downloads, or actual sales, marketers work diligently to convert—so what can marketers do to consistently win at this game and reach their conversion goals? Marketing Attribution 101. What Is Marketing Attribution?

Marketing Attribution 70

Marketing Attribution Marketing Report Multi-Touch Attribution Paid Search Agency 70

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report.

B2B Marketing 120

B2B Marketing Marketing Report Planning B2B 120

DivvyHQ

FEBRUARY 8, 2022

Tracking the performance of multi-channel campaigns is a big challenge for marketers. Fortunately, with the right tracking methods, like building UTM links, it's much easier to report on content marketing campaign performance across channels, tactics, and individual content assets.

Content Marketing 99

Content Marketing Campaigns Content Multi-Channel 99

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 138

Content Marketing Marketing Strategy Marketing & Strategy Planning 138

Terminus

MAY 19, 2022

Your marketing team is seeing big wins with ABM programs and you’ve had success with multi-channel campaigns. As marketers, we’re always asking, “WHAT’S NEXT?” In this blog post, we’ll break down two complex, multi-channel campaigns that are featured in our Crawl, Walk, Run Multi-Channel ABM Playbook.

Multi-Channel 26

Multi-Channel ABM Account Based Marketing Advertising Channels 26

Customer Experience Matrix

DECEMBER 30, 2021

There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. Customer Data Platforms are now widely accepted as an essential component of a modern data architecture, so it’s a market worth fighting for. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Management Marketing Automation Services 260

PureB2B

MARCH 12, 2021

So, the question stands; who should be in charge of your lead development strategy- sales or marketing? Well, you’ll see throughout this article that we won’t tell you how either sales or marketing should be managed. Instead, we should explore the meanings and nuances behind the actually challenges both sales and marketing face.

Top of Funnel 62

Top of Funnel Marketing Report Lead Ranking Lead Scoring 62

PureB2B

MARCH 12, 2021

So, the question stands; who should be in charge of your lead development strategy- sales or marketing? Well, you’ll see throughout this article that we won’t tell you how either sales or marketing should be managed. Instead, we should explore the meanings and nuances behind the actually challenges both sales and marketing face.

Top of Funnel 62

Top of Funnel Marketing Report Lead Ranking Lead Scoring 62

Outbrain

SEPTEMBER 23, 2019

In 2013, Google reported that 90% of people use multiple devices each day. If a marketer wanted to get your maximum attention, that means he’d have to target all your devices and social media platforms with the relevant information. What is multi-channel marketing? Multi-channel or Omni-channel?

Multi-Channel 38

Multi-Channel Planning Marketing & Strategy Marketing Strategy 38

QuanticMind

SEPTEMBER 27, 2023

While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold. Read on for Ryan's top insights for pharmaceutical marketing in 2023: Basis Technologies : What’s the hottest thing in pharma marketing right now?

Marketing AI 77

Marketing AI Advertising Agencies Paid Search Agency Marketing & Strategy 77

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. Tom and his team needed data-driven multi-channel ABM but required a partner that could offer services and support.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Advertising Agencies 52

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? Customer Service Management Tools. The Dates: December 6-20.

Marketing Management 289

Marketing Management Software Planning Business 289

Heinz Marketing

MARCH 10, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. The post Select the right attribution model for your business appeared first on Heinz Marketing. What’s the best attribution model? How do you implement it?

Marketing Attribution 105

Marketing Attribution Lead Ranking Multi-Touch Attribution Touchpoints 105