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The B2B Marketer’s Guide to Mastering Digital Attribution

Marketing Insider Group

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Enter: Marketing attribution.

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Multi Channel vs Omnichannel Marketing: What’s the Difference?

Inbox Insight

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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How to Deliver Sequential Messaging to Enrich Your B2B Multi Channel Strategy

Inbox Insight

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? Reading time: 5 minutes.

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Multi Channel in B2B Marketing: 5 Data Integration Tactics to Drive ROI

Inbox Insight

B2B marketers rely on data integration to drive higher ROI, and rightly so. For all channels to play an effective part in moving audiences through the user journey in a unified and seamless cross channel experience, data integration is essential. How can integrated data contribute to multi channel strategy success?

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.