Zoominfo

JANUARY 24, 2025

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Webbiquity

AUGUST 8, 2023

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Here are a dozen key findings from these two enlightening reports.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

B2BMarketing.net

DECEMBER 9, 2024

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and innovating in order test and learn new approaches and channels. Under the influence?

B2B Marketing 94

B2B Marketing Advertising Channels Microsite B2B 94

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Marketing Automation Services 118

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 118

SocialPilot

OCTOBER 15, 2024

Even though the pricing might seem reasonable, we need to highlight that the cost for additional social media channels and users can add up quickly, especially for growing teams or businesses managing multiple accounts. Let’s see how Buffer performs when offering value across different types of businesses.

Price 111

Price Pricing Enterprise Management Paid Search Agency 111

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertising Agencies 114

Advertising Agencies Cost Per Thousand Advertisements Advertising 114

Sprout Social

JANUARY 15, 2025

Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. What is the US TikTok ban? Instagram and YouTube are two other top contenders.

Branding 123

Branding Brand Identity Allocation Work Management 123

Martech

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more.

Personalization 107

Personalization Multi-Channel Opt-in Social Media 107

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Multi-language support. Customizable booking management.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Salesforce Marketing Cloud.

Marketing Automation Services 312

Marketing Automation Services Budget Programs Enterprise Management Work Management 312

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 285

Event Marketing ROI Advertising Agencies Multi-Channel 285

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

Work Management 130

Work Management Marketing Management Top of Funnel Zoominfo 130

Zoominfo

FEBRUARY 18, 2025

Analytics & Reporting: Opt for software with robust insights to track performance and improve sales tactics. ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Multi-device accessibility.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Paid Search Agency 130

Paid Search Agency Lead Ranking ROMI Work Management 130

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Marketing AI 122

Marketing AI Enterprise Management Work Management Lead Ranking 122

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Sword and the Script | B2B

MARCH 11, 2025

million sales messages sent by email shows talking about pain points has an adverse effect on leads and might set your deals back rather than advance them to the next stage Throughout my career in PR and marketing, Ive always made an extra effort to be aligned with sales. million multi-channel touchpoints. Data analysis of 97.9

B2B Sales 56

B2B Sales Marketing Report Paid Search Agency B2B Marketing 56

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from.

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

Demand 129

Demand Account Based Marketing Ideal Customer Profiles B2B 129

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Multi-Touch Attribution 120

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 120

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Source: The State of Email Report Why is that? Email marketing is more than a channel. And I think there is great value in tracking yours for a number of obvious reasons. Much better.

Top of Funnel 98

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 98

Navigate the Channel

MARCH 19, 2025

Although feedbackgood or badcan be productive for improving business and marketing for a company, its better to categorize it and seek it. Types of Customer Feedback to Collect Demographic Information : Insights into customers age, location, and other data can guide how you position and market your products.

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? Customer Service Management Tools. The Dates: December 6-20.

Marketing Management 312

Marketing Management Software Business Salesforce.com 312

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. Earned media (press / media relations, influencer marketing ).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. Slow but steady growth? Customer retention? Your biggest sales month ever?

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

sagefrog

JANUARY 13, 2025

Standing out in a saturated market is another hurdle, especially when translating technical solutions into compelling benefits for non-technical audiences. Success depends on strategic approaches that balance clarity with expertise and evolve with market demands. Compelling ad copy and precise targeting enhance campaign effectiveness.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 105

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. How Do You Measure Success?

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Automated identity resolution allows marketing organizations to create a unified view of customers.5. Data privacy laws are another obstacle to personalized marketing.

Enterprise Management 117

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 117

SocialPilot

JANUARY 8, 2025

Missing Features: Bulk Scheduling Advanced Analytics Export Reports Team Collaboration Custom Reports Zoho desk integration While the Standard plan covers basic needs, it falls short for active social media users. The reporting limited to 15 days of data restricts long-term performance analysis. Heres a glance.

Price 85

Price Pricing Cost Paid Search Agency 85

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. Here is a multi-channel approach to promotion.

Enterprise Management 220

Enterprise Management Work Management Marketing Management Multi-Channel 220

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Lead Ranking Marketing Automation Services 130