chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Vendor Agnostic — It can’t be a veiled sales pitch for a specific product. Analytics & data science for marketing.

Communities 50

Communities Work Management Marketing Management Peer-to-peer 50

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. A Lengthier Relationship.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

SnapApp

MARCH 27, 2018

Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. Marketing Consultant & Speaker. . . . . . . On occasion the chance to fly to San Francisco presented itself, and we said yes to any opportunity to get a chance to galavant around that beautiful city. . Katie Martell.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Hubspot

SEPTEMBER 12, 2018

The more opportunities in your pipeline, the more likely you are to reach or exceed your revenue goals. Growing a healthy pipeline is possible through careful assessment and management. But what is a sales pipeline and why is it so instrumental to selling success? How to Build a Sales Pipeline. Common Sales Pipeline Mistakes. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

The ROI Guy

JULY 9, 2018

The survey emphasizes several other troubling buyer perceptions: Less than a quarter ( 23% ) of buyers selected vendor salespeople as a top three resource to solve business problems. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

SnapApp

AUGUST 23, 2016

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Making a business case is an essential part of growing as a marketing leader. Read on to find out the five essential ingredients of a powerful business case and how you can start putting them together for your proposal.

Purchase 48

Purchase Work Management Marketing Management Paid Search Agency 48

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

SEPTEMBER 22, 2014

What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where new product launches are faster than ever before and solutions are quickly commoditized. With all the choices available to buyers, it is important to communicate how your solution is unique.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. now finds herself at marketing meetings.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

JANUARY 18, 2013

Michael Gerard, VP of IDC ‘s CMO and Sales Advisory Practice indicates in a recent presentation that it now takes more than 650 targets just to get one deal, and each deal is taking longer to close than before, some 19 months for the marketing and sales cycle to complete. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. An interdisciplinary team of marketing and technical stakeholders is the best way to go. You’re going somewhere with this new marketing technology. Build the right team.

Enterprise Management 113

Enterprise Management Marketing Automation Services Work Management Marketing Management 113

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The ROI Guy

MARCH 15, 2011

Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. As with any marketing investment, start with the end in mind. How long since it was refreshed? Let’s begin. Pricing details.

Marketing Websites 92

Marketing Websites Marketing Management Peer-to-peer netFactor 92

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Marketing IT. Partner/Vendor. Vendor Management. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. A Peer-Advisory Service and Professional Association for CIOs. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth to Present Day. 2017 - Sept. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. But how can you best develop and deliver these tools effectively to fight Frugalnomics?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Pam Didner

JANUARY 20, 2021

As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. . What is Channel Partner Marketing. Who Owns Sales Enablement.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. Stages of SPIN Sales.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Peer-to-peer 101

Buzz Marketing for Technology

JUNE 27, 2008

Vendor Corner. This paper proposes a design framework for constructing a groupware-based. The proposed framework applies the principles of. Effective Practices. Consulting. Publications. Journal: JALN. Survey Reports. Sloan-C View. Workshop Pubs. ALN Magazine. Free Downloads. Conferences. register/help. Issue Table of Contents.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

thePoint

APRIL 6, 2020

However, what if you can save a good portion of those 2020 trade show dollars while also investing today in a marketing tactic that could deliver MORE leads than you would have gotten from your trade shows. And, at the same time, this tactic could also: greatly increase your visibility in the market as a trusted leader.

Trade Show 52

Trade Show Work Management Marketing Management Webinar Metrics 52

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 2 evenings of networking receptions with over 1,000 of your peers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

chiefmartech

MARCH 21, 2017

Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week. What should I ask in the interview?

Work Management 42

Work Management Marketing Management Peer-to-peer Vendors 42

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40