KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Another reason these 2 tactics are complimentary is that email can produce additional followers for your company’s social channels or newsletters through “Follow Us” functionality and subscriptions.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

KoMarketing Associates

MARCH 7, 2017

Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. Social Media.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

markempa

AUGUST 12, 2013

Search engine marketing ads? Consequently, I would suggest marketers take a moment to stop focusing on a rigid definition of what native advertising is and isn’t to embrace what it can do for your marketing efforts given the adaptability native ads offer. Is native advertising really a new tactic?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KEO Marketing

MAY 14, 2015

“KEO works hard to ensure our clients have every possible advantage in the competitive, ever-evolving world of search engine optimization,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “By By specifically tying SEO tactics to B2B marketing concepts, we’re able to help speed prospects along the sales cycle.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? SEO has moved beyond keyword-only focused tactics and into a user-centric sphere of influence.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

KoMarketing Associates

MAY 11, 2012

Even today, we get asked what are the simple tactics, the “quick wins”, that a budget conscious organization can implement to “push the needle” in their search efforts. Sometimes significant technological or organizational factors need to be overcome before SEO can really become a part of the marketing mix.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Would you incorporate tweet chats into your marketing campaigns? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 5, 2010

That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Not watching the backend results: look at conversion rates with sales and ultimate ROI.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. Unfortunately, not all marketers understand digital so well. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. The Principle of “Always On&# This is a basic and fundamental concept of effective marketing that is too often overlooked or undervalued. But focusing on one primary objective will still produce secondary benefits.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. The manifesto also makes a “plea for ambition.&#

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JUNE 3, 2010

Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Resist the easy answer and seek the broadest distribution you can afford.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Search is really hard to explain. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). So here’s my best shot.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. What I’m not going to do is the very thing I criticized so-called “thought leaders” for earlier in this post. I only have 4,000 Twitter followers, not 200,000.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Paid Content 283

Paid Content B2B Marketing SEM Paid Search Agency 283

Marketing Insider Group

JUNE 2, 2010

Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads? My next post will give you 6 steps to create content that drives leads for sales.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. How do you divide and conquer social media across sales, marketing, customer service?

Social Media 100

Social Media Media B2B Budget Programs 100

Hubspot

JULY 6, 2011

Let’s face it – there are tons of marketing tactics that boost conversions. Whether you prefer academic or anecdotal evidence, we all know that the right marketing mix is key in order for an ecommerce site to be successful. Free Webinar: How to Market in the Ecommerce Funnel. Photo Credit: Ina.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Content Standard

APRIL 21, 2021

To make sure you’re getting the best return on investment, incorporate these insights and tactics into your 2021 B2B marketing strategy. Social Media Advertising Brings the Most ROI In 2020, social media turned out to be the best advertising channel for B2B organizations, followed by search engine marketing.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145