Marketing Mix, Search Engine Marketing, Tactics and Telemarketing

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing

Telemarketing Work Management Marketing Management Paid Search Agency

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet.

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Another reason these 2 tactics are complimentary is that email can produce additional followers for your company’s social channels or newsletters through “Follow Us” functionality and subscriptions.

Social Media

Social Media Media Burn Rate Web 2.0

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. Email Marketing.

Product

Product Marketing Management Planning B2B Thought Leadership

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media

Social Media Paid Search Agency Demand Generation Agencies Media

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation.

Lead Generation

Lead Generation Budget Programs Work Management Lead Ranking

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. That is so true!

Sales Management

Sales Management Telemarketing Work Management Campaigns

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media

Social Media Media Co-Registration Paid Search Agency

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Internet Trends From The Web 2.0

Social Media

Social Media Web 2.0 Burn Rate Media

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability. Related Posts: Why Do You Tweet?

Social Media

Social Media Brand Identity Branding Media

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Would you incorporate tweet chats into your marketing campaigns? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization

Organization Planning Paid Search Agency Allocation

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management

Work Management Marketing Management Lead Ranking Lead Scoring

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0

Web 2.0

Web 2.0 Paid Search Agency Peer-to-peer Buzz

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. The manifesto also makes a “plea for ambition.&#

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Resist the easy answer and seek the broadest distribution you can afford.

Lead Ranking

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. The Principle of “Always On&# This is a basic and fundamental concept of effective marketing that is too often overlooked or undervalued. But focusing on one primary objective will still produce secondary benefits.

Planning

Planning Marketing Plans Work Management Budget Programs

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. Unfortunately, not all marketers understand digital so well. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic.

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Ranking

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy

Marketing Strategy Marketing & Strategy Planning Paid Search Agency

Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy

Marketing Strategy Marketing & Strategy Planning Paid Search Agency

Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Search is really hard to explain. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). So here’s my best shot.

Paid Content

Paid Content Paid Search Agency Budget Programs Marketing Budget

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads? My next post will give you 6 steps to create content that drives leads for sales.

Top of Funnel

Top of Funnel B2B Marketing Paid Search Agency Content Marketing

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. We are so focused on tactical execution that we lose focus on the results.

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

The 7 Burning B2B Social Media Questions

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. How do you divide and conquer social media across sales, marketing, customer service?

Social Media

Social Media Media B2B Budget Programs

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management

Sales Management Paid Search Agency Lead Ranking Lead Scoring

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. And direct marketers are feeling compelled to jump into the fray. Two years ago it was interesting. Last year it was growing too fast to ignore. As always, comments and topic suggestions are welcome.

Social Media

Social Media Social Marketing Optimization Paid Search Agency

Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. And direct marketers are feeling compelled to jump into the fray. Two years ago it was interesting. Last year it was growing too fast to ignore. As always, comments and topic suggestions are welcome.

Social Media

Social Media Social Marketing Optimization Paid Search Agency

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content

Paid Content B2B Marketing Paid Search Agency B2B

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

When marketing is led and driven from a sales point of view, the outcomes are typically more successful than when marketing is driven just for it’s own ends. Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing.

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

11 Reasons Why Outbound Telemarketing Programs Fail

Integrate Social Media Into Your Marketing Mix

Trending Sources

Need to Drive Leads? Try These Traditional Tactics Now

How Social Media Drives Better Email Results

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Integrating Social Media and Search

Lead Generation Programs That Work

Be A Hero: Choose Appointment Setting for Your Next Campaign

Social Media: The Journey Begins With You

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

How To Use Paid Search To Target Buyers By Stage

10 Reasons Why Mobile is Hot!

Social Media and The Brand

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

7 Tips For Successful Lead Follow-up

The New Marketing Accountability

6 Steps to Prepare for the Mobile Revolution

A B2B Marketing Manifesto?

6 Content Marketing Tips That Drives Leads

How To Focus On Your Marketing Plan

Confessions Of A B2B Marketer

Marketing Leads: Quality Vs. Quantity

Whatever Happened to Marketing Strategy?

Whatever Happened to Marketing Strategy?

Why Is Search…So…Darn…Hard!

The 4 Most Common Mistakes in B2B Content Marketing

5 Steps to achieve Lead Generation ROI

The 7 Burning B2B Social Media Questions

How to Nurture The Great Unknown Leads

Push vs. Pull: Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

B2B Marketing Predictions For 2011

How To Align Marketing With Sales

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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