Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing owes its success to its timeliness — it’s all about giving your audience information that’s relevant and valuable when they need it. How does it work?

Lead Nurturing 279

Lead Nurturing Autoresponders Leads Marketing Qualified Leads 279

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 191

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 191

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

SendX

FEBRUARY 25, 2019

You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. One option that you may have never thought to use is email marketing automation. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound. Figure out your specific goals.

Marketing Funnels 231

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 231

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. Structuring Customer Marketing Based on Lifecycle Stages.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing?

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. However, it is ultimately well worth the time you put into it. So plan accordingly.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . Why is Lead Nurturing Important?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

FunnelEnvy

AUGUST 5, 2024

You’ve meticulously crafted B2B marketing funnels, pouring effort into targeted campaigns, compelling content, demand generation, and strategic CTAs. Traffic flows steadily to your website, but converting leads needs to catch up. You may be unsure how to get actionable insights from a B2B marketing funnel.

Top of Funnel 64

Top of Funnel Marketing Funnels Ideal Customer Profiles B2B Marketing 64

markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. So what can you do to improve your email nurturing results?

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

markempa

JULY 6, 2017

And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

MARCH 2, 2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

markempa

JANUARY 25, 2018

If not, you could be losing sales, and marketing ROI not see it. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Think about it.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

NetLine

JUNE 21, 2022

Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? Markempa CEO and Founder Brian Carroll summarized the purpose of B2B lead nurturing quite well in an interview while acting as Marketing Sherpa’s CEO.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Stevens & Tate

OCTOBER 14, 2022

That differentiation starts with a shift in your marketing towards your potential buyers in the form of lead nurturing : granular, tailored messages focused on the information you’ve gathered through them during the awareness stage. Lead Nurturing Campaigns. Drip Emails.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 120

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. Generating leads. That’s why top-of-funnel content is critical.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Valasys

FEBRUARY 26, 2025

Introduction: VAIS – The Revolution of AI in Lead Nurturing In todays digital landscape, businesses face the challenge of nurturing leads effectively while delivering highly personalized experiences. VAIS helps businesses in: Identify high-intent leads and their position in the sales funnel.

Lead Nurturing 40

Lead Nurturing Marketing AI Lead Scoring Lead Ranking 40

Unbounce

JUNE 3, 2021

Ever used a funnel while baking? A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy. What Is a Conversion Funnel?

Top of Funnel 145

Top of Funnel Sales Management Marketing Funnels Conversion 145

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

The Point

AUGUST 7, 2020

Early stage or “top of funnel” content generally speaks to industry trends or best practices because early stage buyers may only just be launching their research, or perhaps not even aware they have an urgent problem to solve. In similar fashion, different types of marketing activity benefit from different types of offers.

Top of Funnel 215

Top of Funnel Buying Cycle Buy Best Practices 215

Marketing Insider Group

JULY 21, 2020

Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Scoring 277

Webbiquity

OCTOBER 5, 2017

Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. Marketing trends have shifted.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

Startups 116

Startups Account Based Marketing Marketing Automation Services ABM 116

Zoominfo

JULY 6, 2020

Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics.

Zoominfo 264

Zoominfo Top of Funnel Marketing Analytics Tools Advertising Funnels 264

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Funnels Work Management 130

Webbiquity

MARCH 17, 2020

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

B2B Sales 292

B2B Sales Automation Top of Funnel B2B 292

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

markempa

JANUARY 25, 2018

If not, you could be losing sales, and marketing ROI not see it. For example, LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that?

Lead Generation 243

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 243

Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow! Do they serve you today?

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

The Point

SEPTEMBER 10, 2024

Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts. Nurture Programs Should Run Indefinitely A well-structured nurture program doesn’t have an expiration date.

Top of Funnel 176

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 176

Act-On

SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

Paid Search Agency 246

Paid Search Agency Work Management Planning Marketing Automation Services 246

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

APRIL 23, 2025

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Processing.

Top of Funnel 78

Top of Funnel B2B Marketing B2B Paid Search Agency 78