Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 75

Top of Funnel Marketing Funnels Social Media Paid Content 75

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. Creating more opportunities for buyer-led engagement might be a better way to move buyers down the funnel than harvesting contact information so you can reach out with a sales pitch that may be premature.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Webbiquity

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. However, it is ultimately well worth the time you put into it. So plan accordingly.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? The marketing report looks impressive, but the sales report tells a different story. Do we know the true cost-per-lead?

Top of Funnel 112

Top of Funnel Conversion Cost per Acquisition Lead Ranking 112

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. Email: Business email address Sign me up!

Lead Ranking 98

Lead Ranking Lead Scoring ROI Advertising Agencies 98

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

Inbox Insight

APRIL 8, 2025

Aligning marketing with the full buyer journey enables companies to nurture prospects effectively, build trust across all stakeholders, and drive long-term customer loyalty. This article explores how to build and optimize your B2B marketing funnel to drive sustainable growth.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Marketing Funnels 52

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Top of Funnel 119

Top of Funnel Digital Marketing Funnels Lead Ranking Lead Scoring 119

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% This surge in retail media investment underscores its growing importance in the marketing mix. Meanwhile, buyers are maintaining their focus on cross-funnel KPIs while shifting efforts towards reach optimization as interest in new KPIs wanes. Processing.

Paid Search Agency 119

Paid Search Agency Spending Ads Advertising Agencies 119

Martech

SEPTEMBER 19, 2024

If they could, ad spend would likely increase much more. On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. locations. “By

Advertising Agencies 119

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 119

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Deadlines for marketing collateral.

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Martech

OCTOBER 2, 2024

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. Pinterest Performance+ is adding a new bidding option to the platform’s traditional abilities to optimize for clicks and conversions. GenAI creative tools. Why we care. Processing.

Ads 123

Ads Campaigns ROAS Advertising Funnels 123

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Marketing Attribution 90

Marketing Attribution Paid Search Agency ROAS Top of Funnel 90

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

ROAS 128

ROAS Social Media Advertising Agencies Advertisements 128

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Advertising Channels 173

Advertising Channels Marketing & Strategy Marketing Strategy Planning 173

Tomorrow People

NOVEMBER 18, 2024

If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. You could invest in a single tool that doesn’t deliver, but you also risk spending too much by adding more than you need. Are you achieving a 10% revenue lift within the first year of implementing ABM?

ABM 156

ABM Account Based Marketing Budget Programs Intent Data 156

NetLine

JULY 31, 2024

Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. In this post, we’ll explore the role of pipeline velocity in B2B sales and marketing, along with actionable tips to increase pipeline velocity for your business. What is pipeline velocity in B2B sales and marketing?

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Acquisitions 121

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 121

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Here’s why DOOH is the ticket to this summer’s marketing success. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience.

Advertisements 120

Advertisements Advertising Funnel Advertising Mobile Advertising 120

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. The challenge for ad teams lies in managing this complexity.

Advertising Agencies 119

Advertising Agencies Cost Per Thousand Advertisements Advertising 119

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Adjust and create new models as needed.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Litmus

AUGUST 14, 2024

I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. Email marketing is more than a channel. Email reflects the entire marketing funnel Email is really its own full funnel of activity, engagement, and trust-building at all stages of the buyers journey.

Top of Funnel 99

Top of Funnel ROI Multi-Touch Attribution Multi-Channel 99

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Trade Press Services

DECEMBER 9, 2024

Engaged prospects trust your brand more, are easier to nurture, and are significantly more likely to progress through your sales funnel. What Is Interactive Marketing? Hubspot explained interactive marketing as a tactic that uses engaging visuals or videos to get your audience to engage with your content.

Top of Funnel 92

Top of Funnel Interactive Marketing Webinar Metrics B2B Marketing 92

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. The concept behind account-based marketing ( ABM ) is the same. Don’t worry.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Market research (38%).

Advertisements 116

Advertisements Advertising Funnel Advertising Digital Marketing Funnels 116