Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

Valasys

JUNE 16, 2021

An Overview of Artificial Intelligence-Driven Business Decision Making. However, in reality, to fully leverage the value of data, organizations need to bring artificial intelligence practices into their workflow and get humans out of their way. Each of these terms reflects different sets of assets.

Marketing AI 52

Marketing AI Business Terms and Conditions Paid Search Agency 52

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. “We allow an organization to point Knowledge Buddy at their content repositories,” Schuerman explained.

Marketing AI 94

Marketing AI Tools Planning Advertising Agencies 94

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 85

Marketing AI Paid Search Agency Advertising Agencies Planning 85

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. To tailor off-the-shelf LLMs to your company’s needs, you’ll have to incorporate your own company data into the artificial intelligence (AI) model. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Guest post by Amanda Greenwood. Taking a step back, what exactly is “big data”?

Marketing AI 286

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 286

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer.

Planning 129

Planning Marketing AI Enterprise Management Work Management 129

Salesforce Marketing Cloud

JANUARY 5, 2022

This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society. They shared their best ideas and shed some light on what it all means for the global public sector outlook.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Vendors 95

Salesforce Marketing Cloud

JULY 27, 2023

With companies slashing advertising budgets due to economic conditions, media companies are grappling with how to protect their businesses as their top source of revenue decreases. AI – especially the emerging technology around generative AI. AI can help media companies diversify their revenue — without hefty investments.

Marketing AI 52

Marketing AI Paid Search Agency Companies Media 52

Vision Edge Marketing

APRIL 9, 2024

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Market-centric strategies revolve around taking advantage of and drafting a hot trend.

Design 222

Design Terms and Conditions Work Management Customer Satisfaction 222

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess. She said, “I like this phrase immensely.”

Positioning 102

Positioning Enterprise Management Terms and Conditions Work Management 102

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Digital Asset Management 110

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 110

Content Standard

DECEMBER 19, 2023

It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes. That’s why good content marketing isn’t just a nice-to-have; it’s essential to success.

Terms and Conditions 80

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 80

Martech

FEBRUARY 28, 2024

That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. And you’ve been conditioned that way. Dig deeper: More Spotlight interviews Q: What do you like about marketing? The original idea for it was backward in terms of starting a business.

Marketing AI 104

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 104

Valasys

JULY 18, 2019

In an ideal set up, if one is running a B2B business, chances are that he must have multiple levels of security system in place irrespective of the size of the organization – whether it is a small-scale, medium-scale or large scale enterprise. Why Use AI & Machine Learning in the Cybersecurity framework.

Marketing AI 49

Marketing AI Enterprise Management Work Management Marketing Management 49

Navigate the Channel

JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. Staying informed allows marketers to gain valuable insights into emerging trends and technologies.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 96

Lead Ranking Loyalty Segmentation Marketing AI 96

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Bluetext

JUNE 13, 2024

The ability to pivot quickly in response to market changes, emerging trends, and evolving customer demands can make all the difference in achieving high returns on investment. At Bluetext, we have seen firsthand how agile marketing can transform portfolio companies and enhance overall performance.

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Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Salesforce Marketing Cloud

DECEMBER 18, 2023

With the best field service management software with AI and the right outcome-based service contracts, you’re set up for successful asset service management. Supercharge field service with AI Learn what high-performing service teams are doing with AI and automation to boost field service efficiency.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Seismic

MAY 4, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. In this stage, enablement teams focus on continuously improving their sales enablement initiatives to ensure it drives transformative changes throughout the organization.

Allocation 89

Allocation Terms and Conditions Marketing Analytics Tools Training 89

Valasys

OCTOBER 14, 2022

When discussing how to make sense of this data, the terms data science, data analytics, and machine learning are sometimes used interchangeably. Artificial intelligence and the discipline of data science both include machine learning. How can Marketing profit from Data Science and Machine Learning? But this is incorrect.

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management Planning 52

Customer Experience Matrix

MARCH 9, 2015

But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. I’d love to call this “contextual marketing” but that term is taken.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Rain: The Growth Agency

SEPTEMBER 4, 2019

Mention artificial intelligence (AI) to someone in advertising and the conversation usually turns to chatbots like Siri or Alexa. AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. The idea is that these virtual assistants will collect audio data to enable better ad targeting.

Marketing AI 40

Marketing AI Advertising Agencies Enterprise Management Advertisements 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Mention artificial intelligence (AI) to someone in advertising and the conversation usually turns to chatbots like Siri or Alexa. AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. The idea is that these virtual assistants will collect audio data to enable better ad targeting.

Marketing AI 40

Marketing AI Advertising Agencies Enterprise Management Advertisements 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Mention artificial intelligence (AI) to someone in advertising and the conversation usually turns to chatbots like Siri or Alexa. AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. The idea is that these virtual assistants will collect audio data to enable better ad targeting.

Marketing AI 40

Marketing AI Advertising Agencies Enterprise Management Advertisements 40

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” It’s data about individuals’ web-based conduct and, in B2B, of organizations.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

QuanticMind

NOVEMBER 29, 2018

As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase intent, and deliver a relevant message that helps them convert — easier said than done. The State of Today’s Business Intelligence.

Marketing AI 40

Marketing AI Mobile Advertising Business Mobile Marketing 40

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 117

Business Analysis Work Management Forecasting 117

Ledger Bennett

JANUARY 26, 2020

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. The necessary conditions for revenue management include: • A certain level of predictability within your industry or business. • Yes, AI might seem a more ethereal topic to some. What is revenue management?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64