How to develop a winning B2B ideal customer profile
Martech
JANUARY 26, 2024
Winning your clients’ loyalty brings you much more revenue. This is where an ideal customer profile (ICP) comes in. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. This means you need to take into account all of them. But why is it so important, after all?
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