Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.
Marketing Insider Group
APRIL 11, 2023
Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.
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SalesIntel
AUGUST 14, 2023
As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.
Televerde
MAY 31, 2022
Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. What Exactly Is Social Media Lead Generation?
Martech
FEBRUARY 12, 2024
Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.
Brandpoint
MAY 5, 2023
Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry.
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