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SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! The relevance and quality of your content drives it.

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Should we be running brand campaigns?

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. ” Blogger outreach is more PR than social media. I may well be mistaken.”

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. SEO and PPC Work Best Together — Here’s Why. Guest post by Max DesMarais.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Here are several of the best deals this season, across SEO, video editing, and other task areas. Instagram Marketing. Long Tail Pro.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

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