Remove Long Tail Marketing Remove Optimization Remove Paid Content
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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Should we be running brand campaigns?

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SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. The company offers free and paid options you should look into.

Trends 296
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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Conversion Rate Optimization. Instagram Marketing. Search Engine Optimization (SEO). Long Tail Pro.

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5 Most Common Fails in B2B Search Campaigns

The Point

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

Analytics 296