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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to access personal data. Right to data portability (i.e., Right to correct errors in personal data. Right to delete personal data.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. Data masking replaces sensitive data with anonymized data to protect private information and comply with privacy requirements. They simply disappear.

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The Best Lead Enrichment Software for 2023

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in. What is a Lead Enrichment Software?

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Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

The same hacker could also disable your home security system, unlock the smart locks on your front door, and enter your home without breaking a sweat. The Economics of Privacy and Data Sharing. In today’s consumer climate, privacy is basically a commodity. Addressing Security Head On.

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DealSignal vs Apollo.io: Choose the Right B2B Data Provider to Accelerate Pipeline Generation

DealSignal

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures. In a Nutshell: DealSignal vs Apollo.io Table of Contents In a Nutshell: DealSignal vs Apollo.io