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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

This can mean: Allowing customers to opt in or opt out of sharing data Providing transparency about the ways customer data will be used and distributed Limiting the amount of data collected and retained to only the crucial information that will help achieve a stated intent These practices form the cornerstone of a robust data privacy strategy.

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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?

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What is Good Engagement Rate?

Oktopost

As a marketer, where most were hired to be creative, it’s the ability to interpret data that is what is going to keep you locked in your job. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts. Keep binging Radically Transparent ! Turn it into actions.

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400+ businesses swear by this secret to their digital marketing success

Martech

Our Gurus offer 100% transparency, no excuses, and no dodgy practices. How we take your business from zero to 100, FAST: Lock in a time with one of our Digital Growth Gurus. Lock in your free digital audit today. . We love partnering with businesses to support their fast and smart growth. Just serious digital.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI. They simply disappear.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. The blockchain martech industry has proved ripe for disruption, with brands like Unilever, Nestlé, and McDonald’s adopting the technology to improve transparency in their digital campaigns. billion to $4.1

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The Guide to Creating Transparent & Connected Leaders

Terminus

Emotions need to be kept in check, yes; but to lock them away so that your team can never see the human side of you is a misstep. The post The Guide to Creating Transparent & Connected Leaders appeared first on Terminus Site. To be a leader, those who look up to you must have confidence in your ability.