Buzz Marketing for Technology

JUNE 27, 2008

Get the latest headlines each day: Wired Campus e-newsletter | RSS. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Community Colleges.

Copyright 100

Copyright Peer-to-peer RSS Privacy Policies 100

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. People are sharing photos, ideas, writings and video.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

JANUARY 19, 2015

1) Email Newsletters. Email newsletters are a great way to stay in touch with your avid blog readers. Someone who does this extremely well is Ian Cleary from Razor Social. You could be using these when you share your blog on social media. The key is to optimize your time after you hit publish. Create evergreen content.

Content 28

Content Webinar Metrics Template Social Networks 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. IT projects.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JANUARY 16, 2017

Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails. Almost every buyer starts his research in social channels, looking at brand pages, interacting with peers, and discussing hot topics. Let’s Make a Deal.

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

Content Standard

NOVEMBER 12, 2018

They also feature passcode locks to restrict access to approved individuals—an especially important feature since the device is linked to personal Facebook information. The Facebook Portal voice chat device is equipped with a lot of the familiar features included with other voice search tech. How Will Portal Tackle Privacy Concerns?

Facebook 75

Facebook Advertising Agencies Privacy Amazon 75

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Unbounce

OCTOBER 8, 2019

Offer social login. Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Jump to an Ecommerce Conversion Rule. Avoid long forms. Simplify your checkout form. Let customers checkout as guests.

Conversion Rate 111

Conversion Rate eCommerce Rules Conversion 111

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. the Social Pros Podcast from soggy South by Southwest in Austin. Jay : It’s the big typhoon edition of the Social Pros Podcast.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Webbiquity

JUNE 17, 2013

Maximizes social engagement? 13 Website Social Optimization Oversights That Make You Look Foolish by Search Engine Watch. 10 ways to make your website more social by iMedia Connection. 10 ways to make your website more social by iMedia Connection. Optimizes trust and conversions? General Website Design Guides.

Design 100

Design Resources Mobile Advertising Landing Pages 100

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Optinmonster

FEBRUARY 9, 2024

A blog is an essential tool for marketing your business , especially if you’re just starting out. But that’s also the time when it’s hardest to get attention. In fact, sometimes it seems like you’re talking to yourself, and it’s so tempting to just give up. Don’t throw in the towel just yet!

Tips 95

Tips Landing Pages Lock-In Lead Ranking 95

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Other opt-in offers like newsletters and webinars should also be utilized if possible. The Top B2B Lead Generation Strategies.

Lead Ranking 350

Lead Ranking Lead Generation Paid Content Lead Scoring 350

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. The customers that take you to task in social media aren’t the ones you need to worry about.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Contently

MARCH 22, 2017

Rule 2: You need to publish at least enough to fill a regular newsletter. No matter your business, you should have a newsletter for your content. As I explain here , a newsletter is often the most important aspect of content marketing. This is a dangerous month for marketers. Rule 1: Quality trumps quantity. It’s the O.G.

Newsletter 162

Newsletter Content Microsite Rules 162

Optinmonster

AUGUST 27, 2023

More than 75% of those online people use mobile devices and social media, which has implications for your marketing. The best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. First, there’s the content part.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. More so than any other event I attend, SXSW is conference roulette.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

MAY 11, 2016

So why would you believe a headline that includes the phrases “Social Selling” and “Will Dominate the Future of E-commerce”? ” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. Because it will.

Ad Frequency 118

Ad Frequency Social Media Twitter Merchandising 118

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Hubspot

FEBRUARY 11, 2013

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. 2) Or just spend your time on the wrong social networks. 3) Don't reply to your fans and followers in social media. Research smesearch.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28