Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 55

Marketing AI Creativity Top of Funnel Work Management 55

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process. What is a cold call?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn? However, there are issues with multichannel campaigns.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. The concept that underlies all those points is known as sales effectiveness. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process.

Process 96

Process Effectiveness Top of Funnel Work Management 96

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? Leaders need to ask themselves: What is the structure of our sales and marketing teams?

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Flip through or download these slides to see outreach templates and ideas for prospecting with video. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Lead Forensics

FEBRUARY 7, 2024

Some sales managers just seem to take this in their stride. Firstly, they will be super organized and make the most of clever tools and software that can help them manage their time more effectively, so they’re always on top of things. So, what’s their secret? The answer is likely to be two-fold.

Work Management 52

Work Management Marketing Management Effectiveness Tips 52

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles. See the Data for Yourself.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Flip through or download these slides to see outreach templates and ideas for prospecting with video. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Here are some templates you can take a look at for inspiration. This post delves into ways to make sure your email campaigns bring the best results.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

The Forward Observer

MARCH 1, 2024

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Hugh MacFarlane , a longtime sales and marketing trainer and coach has added a prospecting service that uses predictive modeling to identify and target prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps. Outsource your top of funnel.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Outreach

FEBRUARY 13, 2020

Meet Amy, a sales manager with a team of ten sales development representatives. Her team has been agile in their adoption of new digital sales technologies and processes, using Outreach in their sales tech stack to keep their strategies fresh and data-driven, and keeping up with the modern buyer.

Digital Transformation 52

Digital Transformation Linkedin Work Management Effectiveness 52

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 82

Work Management Marketing Management Buyer Personas Paid Search Agency 82

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. It gives you immediate access to millions of potential customers with needs and interests that align with your offering and sales process. And what does it take to productively connect with prospects via LinkedIn?

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Hubspot

APRIL 25, 2019

Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams. Sales Manager Resume Tips. I spoke with Pratik 'Tiki' Biswal , a senior sales manager at HubSpot, and he provided some resume writing tips. Sales Manager Resume Objective.

Template 75

Template Tips Sample Keywords 75

Belkins

JANUARY 24, 2020

By 2018, only 56% of B2B companies managed to hit the five-year mark. The way they build their sales process, systematize their data and train their teams determines is based on their understanding of their prospects and the moments they and their future buyers find their touchpoints. Why do you need a sales funnel?

Sales Management 52

Sales Management Top of Funnel Work Management Lead Ranking 52

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. What is Video for Sales? Video Analytics Trends 4.0.2

Template 73

Template Video Marketing Work Management FAQ 73

Outgrow

NOVEMBER 20, 2022

What Is a Lead Funnel and How to Create One in 5 Minutes? That is why improving lead funnel efficiency should be among a company’s top priorities. This will help in turning cold prospects into potential customers and boost overall sales performance. What Is a Lead Funnel? Different Stages of a Lead Funnel.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. For some, it may be the hassle of navigating an onerous MDF approval process. Why are channel partners leaving so much money on the table?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? Having a solid strategy matters.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111