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ChatGPT, BARD & The Death of the Search Engine Long Tail

seo.co

Neither is link building. But artificial intelligence is shaking up the search world more than those 10 blue links ever did nearly three decades ago. Here’s a glimpse in how AI is changing search and what you can do to stay relevant. Searches like: “How does … ?”

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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Core principles stay the same in marketing.

SEO 255
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

SEO 230
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Is Link Building Dead? Yes & No. Here’s Why.

seo.co

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. One such facet of good SEO is link building.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 190
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Six Lead Generation Trends to Watch in 2021

Webbiquity

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Voice search is hot.