DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. DealSignal’s Contact Data Platform has helped Pramata confidently take a highly-personalized approach to ABM and achieve some stellar results: 4x lead-to-sale conversion lift. Read the case study.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. Wittreich website case studies' I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. The first factor is the handover of qualified leads and accounts to sales. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. In this article, we will explore five proven tactics that telemarketers can implement to generate high-quality leads. Personalization is key in capturing the attention and interest of potential customers.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. In order to do that, recognize that names are not leads, but just names.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

FEBRUARY 13, 2024

Are you looking to increase sales leads, make customers more valuable over time or break into new areas? Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales.

Marketing Automation Services 107

Marketing Automation Services Work Management Lead Scoring Lead Ranking 107

KoMarketing Associates

DECEMBER 8, 2021

Validation stage. At the validation stage, users have made a decision — mostly. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close. Average visit duration. Conversions. Referrals can be crucial to long-term growth.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Scoop.it

JANUARY 26, 2023

The sales funnel has three main parts: Top of the funnel Middle of the funnel Bottom of the funnel Source The top of the funnel, where most of your leads are generated, is composed of people who either have no clue you exist or are just now finding out about your brand. This stage is the one in which you build brand awareness.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Directive Agency

JUNE 10, 2020

Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. Like, what campaigns drove the most leads last quarter or something and it will give you answers.

Marketing AI 109

Marketing AI Validation Training Template 109

Sprout Social

OCTOBER 9, 2023

In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches. Ultimately, it comes down to leading by example. Executives must shape a culture of using and studying AI. Talk through the use cases that are most relevant so they can see how to apply it,” Leffer says.

Marketing AI 109

Marketing AI Examples Lead Scoring Lead Ranking 109

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Marketing Craftmanship

JANUARY 8, 2021

Neither of those endorsements, however, would provide strong validation for marketing’s return on investment. Or it may result in a mutual agreement regarding the definition of a qualified lead. This can include everything from their pitch letters and PowerPoint presentations to case studies and demos.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Martech Advisor

MARCH 4, 2020

A bot that may cost you little to no money relative to the sales department budget can handle entry-level lead interactions completely on autopilot. This makes sure leads don’t leave the website while your sales representative is busy talking with a dozen of other leads. Here’s how Cupid Bot handles a new lead.

Budget Programs 139

Budget Programs Conversion Work Management Tools 139

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Convenience.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. If you provide a case study or a customer referral, can they cut you a deal? Not only that, but you also don’t have the budget to create leads that are not qualified or don’t get followed up on at all.

Enterprise Management 111

Enterprise Management Marketing Budget Budget Programs Work Management 111

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Zoominfo

JANUARY 19, 2021

It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. A generic headline is a major lead deterrent. Bring in More Leads with a Quality Landing Page.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Vision Edge Marketing

OCTOBER 18, 2018

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Be clear about what you want to validate as well as learn about your competitors. Is there valid secondary research available to fill the gaps?

Work Management 184

Work Management Analysis Validation Marketing Management 184

Vision Edge Marketing

MAY 18, 2021

Logic is the systematic study of valid rules of inference. In fact, according to a Deloitte 2019 study, these organizations are twice as likely to exceed business goals compared to peers.). Inductive reasoning starts with observations that form a pattern, that suggests a hypothesis, that leads to a theory. We can help.

Peer-to-peer 143

Peer-to-peer Analysis Case Studies Validation 143