Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Hence, the p-value is a mathematical device to check the validity of the null hypothesis.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. A/B testing is still a valuable tool for testing and validating hypotheses in a controlled environment.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

JULY 10, 2023

You aren’t experimenting just to get more leads or to improve only your revenue-centric KPIs. For me, given that I’m a bit of a sucker for semantics, there are two valid interpretations. Other tests are categorized on the basis of the type of insight they validate and activate. TL;DR : The ROI of experiments is important.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

Unbounce

OCTOBER 1, 2018

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Multivariate test. Multivariate test. Does one segment react overwhelmingly positive to a test you’ve run? Bandit test.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96