Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 79

Case Studies Case Study Studies Buy 79

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Biznology

JANUARY 4, 2017

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The study rejected 23,000 of them as unsuitable, leaving 350,000 inquiries to go through the entire analysis. Let me show you what I mean.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. Wittreich website case studies' I see…and I remember.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Mereo

JANUARY 27, 2021

A major lack of validation. Before you engage resources and release funds, your teams must take some simple but vital steps toward validating your strategy. With that comes a number of questions to validate a new solution delivery system: Does your technological infrastructure and skillset support these initiatives?

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. Read the case study to learn more about how DealSignal is helping Elementum increase efficiency and drive sales results! Read the case study. Email This field is for validation purposes and should be left unchanged.

Case Study 61

Case Study Case Studies Contacts Studies 61

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 95

Case Studies Case Study Studies Work Management 95

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results! Read the case study. Comments This field is for validation purposes and should be left unchanged.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

NetLine

JUNE 22, 2023

Marketing-sourced leads and accounts don’t convert to meetings—leading to sales sidelining the contacts and accounts that are given to them A UFO handing over a qualified, validated lead generated through using first-party intent data with an astronaut picking it up. Alongside that, buyers expect personalization.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. Read the case study.

Case Study 56

Case Study Case Studies Studies ROI 56

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! A solution so powerful, we can’t tell you the full story.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study. Rely on the team.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Tier 3 goes to outsourced programs that help to validate interest and provide a foot in the door to pitch the five9 solution. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. with only a handful.

Paid Content 349

Paid Content Social Marketing Paid Search Agency Advertising Agencies 349

Adobe Experience Cloud Blog

APRIL 13, 2016

But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.

Case Study 48

Case Study Case Studies Studies Work Management 48

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. In both cases, the sample included hundreds of successful and unsuccessful startups. [emphasis theirs].”

Startups 108

Startups Peer-to-peer Studies Ideal Customer Profiles 108

Tony Zambito

DECEMBER 14, 2020

It does not take a huge scientific study to see that confidence has been shaken in a lot of industries. An example from our Center for Buyer Insights Buyer Outlook Study : “Here’s the thing, while we have seen a tremendous spike, we know it is not normal. Validating how our product or services does what we say it does.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

KoMarketing Associates

DECEMBER 8, 2021

Validation stage. At the validation stage, users have made a decision — mostly. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. This is a crucial stat in the validation stage because it means users are coming directly to your website. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation. Customer Case Studies and Testimonials. For SEO purposes, cross-link case studies back to relevant capabilities, solutions, and product offerings.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 97

Marketing Automation Services Work Management Lead Ranking Lead Scoring 97

Marketing Insider Group

DECEMBER 8, 2021

In this case, there is value from B2B influence, which could have an everlasting benefit. Over the last decade, hundreds of studies and research reports have validated this point. Influencers, customers and employees are all people, in case you’re unsure. These types of insights can inform all content marketing.

Enterprise Management 307

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 307

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it.

Marketing AI 100

Marketing AI Validation Training Template 100

DiscoverOrg

MARCH 12, 2019

In some cases, the emails might not get delivered at all,” shares NeverBounce. But the primary reason for a hard bounce is simply that the email is not valid. A high bounce rate is the result of sending emails to multiple addresses that are no longer valid on a consistent basis. Why is email sender reputation important? “A

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 111

Merchandising Marketing Analytics Tools Conversion Lead Ranking 111

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Validate content strategy. If you’re unsure about your content strategy and you want to validate its relevance and efficacy to some degree, pay attention to your user feedback.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Scoop.it

JANUARY 26, 2023

As people continue towards the end of their journey and prepare to convert, their need to validate their decision to buy from you will rise as a result. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Vision Edge Marketing

OCTOBER 18, 2018

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Be clear about what you want to validate as well as learn about your competitors. Is there valid secondary research available to fill the gaps?

Work Management 183

Work Management Analysis Validation Marketing Management 183

Zoominfo

MAY 7, 2020

A study from Gong.io Hit these five points when you get an objection – and add a little ammo to your arsenal, disarm your buyers, and have more productive sales conversations: Validate your prospect’s concern Ask broad, open-ended questions The silent…pause Voice it in someone else’s words And when all else fails – Go for the no!

Zoominfo 213

Zoominfo Validation Budget Programs Marketing Prospects 213

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Vision Edge Marketing

MAY 18, 2021

Logic is the systematic study of valid rules of inference. In fact, according to a Deloitte 2019 study, these organizations are twice as likely to exceed business goals compared to peers.). While there is value in having the numbers, to improve performance management you need to be able to come to correct and valid conclusions.

Peer-to-peer 143

Peer-to-peer Analysis Case Studies Validation 143

Marketing Craftmanship

JANUARY 8, 2021

Neither of those endorsements, however, would provide strong validation for marketing’s return on investment. This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. And when asked directly, prospects often claim that they can’t recall.

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264