Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Of the 83 who participated, 59 became leads! (44 I once attended a hybrid conference. Here is what they did.

Lead Capture 74

Lead Capture Case Studies Case Study Conference 74

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% of leads come from digital sources among marketers who have high-level automation in place. Additionally, 46.6%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Ask for feedback.

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 174

Studies Peer-to-peer Marketing AI Digital Transformation 174

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Contently

AUGUST 18, 2021

But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. It’s also much more trustworthy.

Studies 218

Studies Branding Brand Identity Lead Scoring 218

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Demographic profiles. Persona insights.

Lead Scoring 119

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 119

MarketJoy

OCTOBER 25, 2024

In today’s competitive B2B landscape, the quality of leads can make or break a company’s success. While many businesses focus on generating a high volume of leads, they often overlook the critical importance of lead quality. This can lead to missed revenue targets and slower business growth.

Ideal Customer Profiles 97

Ideal Customer Profiles Allocation Sales Qualified Leads Lead Ranking 97

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Studies 105

Case Studies Case Study Work Management Studies 105

Contently

OCTOBER 23, 2024

” From the lens of the funnel, the buyers start at the brand awareness stage (at the top of the funnel), then become mid-funnel leads, and eventually make a sale or purchase. While leads pour in with successful top-funnel campaigns, it takes effective mid-funnel content to move them toward a sale. What is mid-funnel content?

Top of Funnel 78

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 78

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 148

Studies Peer-to-peer Sample Digital Transformation 148

Zoominfo

JULY 23, 2020

Not all leads are created equal. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle. What is a Warm Lead?

Differentiation 246

Differentiation Sales Qualified Leads Lead Ranking Lead Scoring 246

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Outgrow is an interactive content creation tool that helps you generate leads.

Case Studies 85

Case Studies Case Study Outgrow Lead Ranking 85

Top Rank Marketing

AUGUST 26, 2024

Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive tactics right now? And if you want to maximize your lead gen potential, SEO is a clear necessity.

Lead Ranking 91

Lead Ranking Lead Scoring SEO Marketing Budget 91

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Studies Case Study Studies 75

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Studies 62

Case Studies Case Study PR Studies 62

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! They were looking for a way not just to generate leads , but also to segment them.

Outgrow 52

Outgrow Case Studies Case Study Studies 52

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. But when you’re able to bring these elements to life with a vivid story that brings your solution to life for the reader, you dramatically increase the likelihood of converting a warm lead into a hot prospect. Follow these five steps. Frame Your Story.

Case Studies 100

Case Studies Case Study Studies Stats 100

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 84

Case Studies Case Study Advertising Benchmark Paid Search Agency 84

Only B2B

SEPTEMBER 11, 2024

The answer lies in lead nurturing—a process that not only broadens your reach but also ensures that leads are continually engaged and guided through every stage, ultimately leading to higher conversion rates. The Importance of B2B Lead Nurturing Multiple decision-makers. Lead nurturing is about delivering value.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71