article thumbnail

10 Simple SEO Basics for Better Rankings

Act-On

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” What is SEO? Not necessarily.

article thumbnail

Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Must Read: MQL vs SQL: Which Lead Matter More & When? Marketing casts a wide net at the top, attracting potential customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Structured Data for FAQs

RebelMouse

We discovered that with their latest update, Google is showing more FAQ rich results in search and it is a ranking factor that helps you boost your position on competitive posts. During our initial tests, we confirmed that FAQs appear higher in search results (in some cases even 10 positions up!). How Does it Work?

FAQ 52
article thumbnail

How to explain the value of SEO to executives

Kevin Indig

If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Today’s Growth Memo answers a question from loyal reader Nilesh: “ How do you explain the value of SEO to C-suite executives and senior managers? Because how could you? It’s complex!

article thumbnail

11 ChatGPT Prompts for Super-Optimized Copywriting

Marketing Insider Group

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

article thumbnail

Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. All they are doing is demonstrating value.

article thumbnail

What is Technical SEO and How Does It Impact Content Performance?

Contently

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 148