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10 Simple SEO Basics for Better Rankings

Act-On

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that’s our second tip for improving your rankings. According to Google, keyword stuffing is when you load a page with keywords in order to manipulate a website’s rankings. What is SEO?

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Predictive Lead Scoring FAQs

Lattice

With all of the noise in the predictive lead scoring space, it is easy to get lost in the clutter.

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FAQ drops and other SERP feature landscape changes

Kevin Indig

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. Or did they?

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

Ah, the never-ending quest for qualified leads! Must Read: MQL vs SQL: Which Lead Matter More & When? As leads express interest and demonstrate fit with your ideal customer profile (ICP) , they progress down the funnel through lead qualification. But what happens after that initial spark of interest?

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Google's November 2023 Core Update: Ranking and Visibility Impact

RebelMouse

This article explores the critical aspects of this update and how it may affect your website's rankings. As is the case with all core updates, Google's primary purpose is to assess and supply users with the most relevant and value-driven content for their needs, and the new update for November 2023 is the optimized version.

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Structured Data for FAQs

RebelMouse

We discovered that with their latest update, Google is showing more FAQ rich results in search and it is a ranking factor that helps you boost your position on competitive posts. During our initial tests, we confirmed that FAQs appear higher in search results (in some cases even 10 positions up!). How Does it Work?

FAQ 52
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How to explain the value of SEO to executives

Kevin Indig

Today’s Growth Memo answers a question from loyal reader Nilesh: “ How do you explain the value of SEO to C-suite executives and senior managers? Explaining the value of something is a pitch, and most people don’t know how to do it well. can take time to show results. who like to geek out about technical problems.