Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. In such a crowded space, many marketing leaders grapple with a critical question: Are podcasts truly worth the investment in 2024?

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. Is packed with shareable stats and quick-hitting insights (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. That’s where lead nurturing comes in. That means marketers want more people who download their content to become marketing qualified leads. But to what end? Send them more.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. This is where we see a lot of companies failing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). Simply look at the search difference between “lead generation” and “lead nurturing” and you’ll quickly see what I’m talking about.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Clients often ask: “What’s the maximum shelf life for demand generation content?”

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Vidyard

SEPTEMBER 20, 2018

And the conversion reaper may be coming for lead nurture campaigns next. Get your demand gen report Looking to refresh your nurture programs? Get your demand gen report What’s wrong with lead nurture campaigns? You can create a nurture stream to handle that. Download the full report.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

OCTOBER 1, 2019

Content upgrades, on the other hand, are highly contextually-relevant lead magnets that add more value to the blog post or the landing page. Some common lead magnet types include: Checklists – Suitable for long-form blog posts over 2,500 words. Tools – Suitable for case studies and how-to articles.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And the answer to the complex task of sussing out general interest from actual buying intent is better lead nurturing. You can clearly see….

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JANUARY 24, 2019

In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals. To start, dust off your archives of static (and perhaps outdated) PDFs, ebooks, case studies, and similar assets. For marketers, that means two things. Let’s get started. Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Hubspot

JUNE 13, 2012

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. Integration With Landing Pages. N ext Steps. Next Steps.

Lead Nurturing 28

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 28

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. While many studies in the past have shown the positive impact that documenting their content marketing strategy has on content marketing success, only 32% of B2B marketers reported that they document their marketing content strategy.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Adobe leverages user-generated content to share authentic case studies that showcase their product’s value and builds brand loyalty.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

GreenRope

OCTOBER 28, 2021

31% of B2B marketers say email newsletters are the best way to nurture leads. Both of these stats tell us a lot about the importance and effectiveness of email marketing. Understanding where your leads are in your sales funnel is important if you want to target them with relevant information.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Belkins

AUGUST 17, 2020

It’s a multi-level process of connecting with a qualified sales lead, nurturing them throughout their customer’s journey until they reach the narrow end of the funnel — and then booking an appointment, which will then be handed over to a qualified sales rep for closing. ” Incorrect. Total time and budget spent.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Qualified Leads Cold Calling Top of Funnel 97

Albacross

MARCH 12, 2019

And you can prepare them for making a purchase by enriching your email with useful, data-driven content like case studies, scientific research, etc. A study by CampaignMonitor revealed that marketers saw a 760% increase in revenue from customized, properly segmented email campaigns. Let’s face it, you want only quality leads.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Here are the stats to prove it. Strategize.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Valasys

NOVEMBER 7, 2019

Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. The podcast is dazzled by the presence of senior executives who discuss the latest B2B trends, demand generation in particular, campaigns & issues & also share best practices & case studies.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Hinge Marketing

DECEMBER 17, 2021

But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. . In fact, a recent study showed that sales and marketing misalignment can prevent nearly 75% of leads from converting into sales.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

MAY 18, 2015

According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, Enhance Lead Nurturing. Seasoned marketers may be surprised to see lead nurturing on here. You’re probably thinking, “Lead nurture?!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 48

Lake One

JUNE 30, 2020

Lead Generation Content: Blog posts, white papers, case studies, and videos. Review the team stats. Marketing automation can be used to aid in prospecting, lead nurturing, sales follow up and streamlining internal processes. Source: Uplandsoftware.com. It can be, but it doesn’t have to be.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Adobe Experience Cloud Blog

DECEMBER 1, 2014

But in order for them to have the desired effect, we have to choose the right topic, pick the right stats, and design them to convey our message in a fun and shareable way. Magazine, and 2) we use them to help describe how a product or service works. While it sounds simple, this can be tough, and we have learned a lot along the way.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Belkins

AUGUST 17, 2020

It’s a multi-level process of connecting with a qualified sales lead, nurturing them throughout their customer’s journey until they reach the narrow end of the funnel — and then booking an appointment, which will then be handed over to a qualified sales rep for closing. ” Incorrect. Total time and budget spent.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 52

Valasys

NOVEMBER 15, 2019

Be Wary of the Short Attention Spans : A study conducted by Microsoft showed that the attention span of humans over the past one decade has dwindled from 12s to 8s. In a study conducted by Outbrain, comprising of 65,000 titles positive superlative headlines were compared with the negative superlatives & no superlative headlines.

Research 51

Research Lead Scoring Lead Ranking CTR 51

Launch Marketing

APRIL 7, 2021

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers. So, the question is not “should I have a nurturing program?” 1) Understand Your Audience.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Buying Cycle Leads 62

Albacross

MARCH 12, 2019

And you can prepare them for making a purchase by enriching your email with useful, data-driven content like case studies, scientific research, etc. A study by CampaignMonitor revealed that marketers saw a 760% increase in revenue from customized, properly segmented email campaigns. Let’s face it, you want only quality leads.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Hubspot

AUGUST 28, 2014

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Lead Nurturing. The odds of making contact with a lead increases 100x if called within 5 minutes. Source: Lead Response Management Study ). Source: Lead Response Management Study ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Valasys

MAY 15, 2020

Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. An interesting study by WebFX shows that link-building contributes 46% of all the deciding factors for the organic rankings of a website.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . This need can be fulfilled by using various marketing strategies such as inbound marketing, lead nurturing, cross-selling, and upselling. Look at this case study for example. Have a look at the stats yourself! Interactive Content. And guess what?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122