SmartBug Media

NOVEMBER 16, 2020

Lead nurturing is a powerful tool you can use to ensure your brand stays top of mind with prospects. It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. But did you know that 65 percent of B2B marketers have not established any lead nurturing?

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Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

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Lead Nurturing Webinar Metrics Tips Leads 100

SmartBug Media

JULY 13, 2021

Do you want to hold a traditional webinar? When thinking about the type of event you want to host, consider what would be unique to your targeted audience. Because of COVID-19, the market is so saturated with webinars—is there something you could do to better stand out from the crowd? How was registration?

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Jay Baer’s presentation provides a succinct overview along with six foundational pillars for getting started.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Adobe Experience Cloud Blog

JUNE 28, 2017

But few companies produce videos that are ready to be inserted into automated nurturing campaigns. Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

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Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing.

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Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

markempa

MARCH 4, 2012

This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Want to learn more about lead nurturing? Lead Nurturing in Five Simple Steps. What’s the best lead generation tactic?

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Lead Nurturing Lead Scoring Lead Ranking Lead 120

Optinmonster

NOVEMBER 1, 2023

Or, if you want new subscribers to sign up for your webinar , you could tell them to “Click on the blue button below to save your spot on the live call” (See how these instructions are way more specific than simply saying, “Register for the webinar”?) Your instructions don’t need to be lengthy.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Lead Nurturing Leads Lead Marketing Qualified Leads 100

Hinge Marketing

DECEMBER 17, 2021

At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. . 4 Proven Strategies That Boost Sales and Marketing Performance. How Sales and Marketing Disconnect.

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

ViewPoint

SEPTEMBER 23, 2011

Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection.

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Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. a social software company.

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Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

markempa

NOVEMBER 6, 2009

Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. Register for this complimentary webinar.

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Lead Nurturing Sales Qualified Leads Ideal Customer Profiles Leads 120

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Anyone involved in marketing knows the importance of generating quality leads for their sales team.

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Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

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Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

LeadSloth

APRIL 15, 2010

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience?

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Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

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Ideal Customer Profiles Sales Management Examples Generation 78

New North

AUGUST 29, 2023

This blog post will guide you through the evolution of B2B lead generation, exploring the shift from traditional to more innovative strategies and highlighting the factors to consider when choosing among B2B lead generation companies as your lead generation provider.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Here are 9 steps to revitalizing your tradeshow marketing strategy. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

Marketing Strategy 128

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 128

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

APRIL 16, 2019

One of the most critical success factors in any B2B search campaign, and yet an area where very few companies invest enough time and attention, is offer strategy. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. Bring in More Leads with a Quality Landing Page.

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

SpotMe Blog

JUNE 2, 2021

B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads? 2) Helps Qualify the Right Leads (With the Right Virtual or Hybrid Event Platform).

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Demand Leads 48

markempa

DECEMBER 10, 2008

I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Brian I heard it was your Birthday today! link] Have a Great Day!!!!

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Lead Nurturing Video Marketing Lead Scoring Lead Ranking 120

ClickDimensions

MARCH 7, 2023

Events, webinars, bulk emails/SMS, etc. ClickDimensions help SMBs provide a smooth buying journey that increases lead nurturing and conversion, by providing marketing and sales teams the automation that they need to win more deals faster. One is Marketing Automation and the other is Sales Engagement.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Valasys

NOVEMBER 16, 2018

Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Having a great webinar includes having attendees. Webinar Benefits. Before The Webinar.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Hinge Marketing

APRIL 17, 2023

If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges. If you aren’t careful, a lead generating websites can come across as pushy, eroding your credibility.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

markempa

OCTOBER 29, 2009

The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program.  That being said, the phone must be used as a part of a holistic lead generation strategy.

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

Hinge Marketing

JUNE 30, 2014

In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The Top Brand Building Strategies. Developing a strategy is the best way to keep your content creation on track and organized. The better your results, the more capability they have as a brand building strategy.

Webinar Metrics 48

Webinar Metrics Ad Building Branding Brand Identity 48

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What’s lead nurturing? Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today.

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Lead Nurturing Lead Scoring Lead Ranking Leads 48