The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).

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Lead Nurturing Webinar Metrics Leads Lead 100

SmartBug Media

SEPTEMBER 25, 2020

Webinars are such a great tool to provide information to your audience. In order to successfully create an effective webinar strategy for your senior care company , you need to ensure that you are taking care of the following items. Choose a Webinar Platform. Webinar attendance. Webinar attendance duration.

Webinar Metrics 81

Webinar Metrics Marketing & Strategy Effectiveness Paid Search Agency 81

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Paid Content Top of Funnel 225

Martech Advisor

DECEMBER 27, 2019

Understanding webinars has been a key skill for B2B marketers in the last couple of decades. LogMeIn’s Jim Somers explains the changing role of webinars and examples of how this staple marketing tool is now being utilized in new ways. B2B marketers today are evolving and using webinars in a different way than in years past.

Webinar Metrics 64

Webinar Metrics B2B Marketing B2B Sales Planning 64

Adobe Experience Cloud Blog

JUNE 28, 2017

But few companies produce videos that are ready to be inserted into automated nurturing campaigns. Typically, they think about making traditional genres of video content—explainer, demo, webinar, etc. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

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Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

SmartBug Media

JULY 13, 2021

Do you want to hold a traditional webinar? When thinking about the type of event you want to host, consider what would be unique to your targeted audience. Because of COVID-19, the market is so saturated with webinars—is there something you could do to better stand out from the crowd? How was registration?

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

markempa

MARCH 4, 2012

This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Want to learn more about lead nurturing? Lead Nurturing in Five Simple Steps. What’s the best lead generation tactic?

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Lead Nurturing Lead Scoring Lead Ranking Leads 120

Hubspot

APRIL 13, 2021

Do you remember the last time you signed up for a webinar? If you're like me, it's more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Let's be honest: most webinars aren't great. Let's dive into the top nine webinar mistakes — and what to do, instead.

Sales Management 94

Sales Management Webinar Metrics Top of Funnel Work Management 94

LeadSloth

AUGUST 24, 2010

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Lead Nurturing Content Leads Lead 100

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 98

markempa

NOVEMBER 6, 2009

Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. Register for this complimentary webinar.

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Lead Nurturing Sales Qualified Leads Ideal Customer Profiles Leads 120

ViewPoint

SEPTEMBER 23, 2011

Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection.

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Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

B2B Marketing 98

B2B Marketing Lead Generation Email Marketing Marketing & Strategy 98

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

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Lead Nurturing Lead Generation B2B Sales Sales Qualified Leads 120

Adobe Experience Cloud Blog

APRIL 22, 2013

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. Anyone involved in marketing knows the importance of generating quality leads for their sales team.

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Lead Nurturing Webinar Metrics Sales Qualified Leads Lead Scoring 48

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. a social software company.

Lead Generation 120

Lead Generation Webinar Metrics Sales Qualified Leads Webcast 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Jay Baer’s presentation provides a succinct overview along with six foundational pillars for getting started.

B2B Marketing 121

B2B Marketing B2B Advertising Agencies Paid Search Agency 121

LeadSloth

APRIL 15, 2010

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience?

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Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

Rev

MARCH 8, 2023

So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management B2B Marketing & Strategy 78

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 45

Single Grain

APRIL 1, 2020

There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Lack of an effective lead nurturing strategy. And when your lead-generation efficiency slows down, your sales take a hit. viewing particular reports and so on).

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

markempa

DECEMBER 10, 2008

I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. In my presentation I emphasized how lead nurturing is about timing, consistency and relevance. Brian I heard it was your Birthday today! link] Have a Great Day!!!!

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Video Marketing 120

Hinge Marketing

DECEMBER 17, 2021

At Hinge , we’ve developed actionable strategies to help our clients receive the transformative benefits of sales and marketing alignment – and we’re excited to share them in this handy 10-minute guide. . 4 Proven Strategies That Boost Sales and Marketing Performance. How Sales and Marketing Disconnect.

Planning 92

Planning Work Management Marketing & Strategy Marketing Strategy 92

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Demand Leads 48

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Planning 52

Planning Marketing Strategy Marketing & Strategy Webinar Metrics 52

The Point

APRIL 16, 2019

One of the most critical success factors in any B2B search campaign, and yet an area where very few companies invest enough time and attention, is offer strategy. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

B2B 235

B2B Campaigns Paid Search Agency Cost per Acquisition 235

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. When are Webinars a fit? What’s the most common Webinar mistake companies make?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies B2B Marketing BtoB 100

Circle Studio

FEBRUARY 7, 2018

While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment. Here are 9 steps to revitalizing your tradeshow marketing strategy. Be sure to set specific, quantifiable metrics for measuring the success of your tradeshow.

Planning 128

Planning B2B Marketing Marketing Strategy Marketing & Strategy 128

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy. Bring in More Leads with a Quality Landing Page.

Landing Pages 246

Landing Pages Marketing Prospects Marketing & Strategy Paid Search Agency 246

Leadspace

SEPTEMBER 14, 2019

If you’re working to ensure your business’s inbound marketing strategy is as successful as possible, there are a few tactics you won’t want to forget about. Present these to your marketing and sales teams so that both your inbound and outbound marketing is on the same page. Choose your inbound marketing strategies.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Planning Marketing & Strategy 59

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What’s lead nurturing? Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Leads 120

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today.

Lead Nurturing 48

Lead Nurturing B2B Lead Scoring Lead Ranking 48

Hinge Marketing

APRIL 17, 2023

If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges. If you aren’t careful, a lead generating websites can come across as pushy, eroding your credibility.

Lead Generation 113

Lead Generation Lead Ranking Marketing Websites Planning 113

ClickDimensions

MARCH 7, 2023

Events, webinars, bulk emails/SMS, etc. ClickDimensions help SMBs provide a smooth buying journey that increases lead nurturing and conversion, by providing marketing and sales teams the automation that they need to win more deals faster. One is Marketing Automation and the other is Sales Engagement.

Top of Funnel 98

Top of Funnel Work Management Marketing Automation Services Lead Ranking 98

Valasys

NOVEMBER 16, 2018

Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Having a great webinar includes having attendees. Webinar Benefits. Before The Webinar.

Webinar Metrics 40

Webinar Metrics Landing Pages Planning Email Marketing 40

NetLine

JULY 17, 2023

This measurement is based on a group of signals presented by a prospect over the course of their digital journey.” A positive and productive relationship with sales A contributor to any successful B2B marketing strategy is alignment between sales and marketing. Example of lead scoring points based on behavioral criteria.

Intent Data 52

Intent Data B2B Marketing Intent B2B 52