Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Demand Leads 48

The Point

JULY 1, 2019

If this finding is true, and genuinely indicative of a larger trend, it could have major ramifications for the way in which B2B demand marketers manage leads. Now, I’m not about to advocate that we all dismantle our lead nurturing. Sales Alerts. Conversational Marketing.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Only B2B

MAY 19, 2022

Marketers should provide lead information such as who downloaded the most recent e-book or other assets, who attended the most recent webinar, and who visited the website lately. Referrals: If your present clients adore you, now is the moment to capitalize on it. So, what is a lead management system based on a queue?

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

markempa

JANUARY 19, 2015

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

LeadSloth

JULY 23, 2010

This will dramatically increase the effectiveness of your lead nurturing campaigns. This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Tags: lead management marketing automation. Register Here: https://www2.gotomeeting.com/register/173608818.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What’s lead nurturing? Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 7, 2011

For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing.

Lead Nurturing 48

Lead Nurturing Marketo Leads Lead 48

PureB2B

JULY 18, 2018

Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. Lead Capture.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

LeadSloth

JUNE 17, 2010

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed up on? Attend this webinar to learn how to generate additional revenue from your existing leads.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Lead Management Tagging 100

Vidyard

MAY 18, 2018

2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone. 79% of B2B marketers have not established a lead scoring model. aria-describedby="tt">webinar attendance, and form completions.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. L- Lead Nurturing. If you’re serious about revenue growth and campaign management, a marketing automation tool is essential.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

ViewPoint

FEBRUARY 23, 2018

What is a lead? Is it the person who signed up for your webinar this week? While all of these scenarios have potential, none could be called a lead. More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ?

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MAY 28, 2012

In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. Tip #2: Nurture Leads That Aren't Sales-Ready. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

RDIGS

JULY 11, 2023

Let’s define three common categories in B2B lead qualification: MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), and PQL (Product Qualified Lead). Understanding these distinctions is crucial for effective lead management and conversion.

Lead Qualification 40

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 40

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Laser-focus your solutions to the target audiences most likely to buy from you.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Customer Experience Matrix

APRIL 28, 2009

first done: first week first month second month third month later never total % used outbound email campaign 22 8 5 1 0 0 36 1.00 lead transfer to CRM 18 5 8 0 2 2 35 0.94 lead scoring 12 7 3 0 10 4 36.89 multi-step lead nurturing campaign 8 10 7 2 5 4 36 0.89 Webinar campaign 5 13 5 1 6 5 35 0.86

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Adobe Experience Cloud Blog

JANUARY 27, 2009

Now, I'm not writing this to promote Marketo, but I think our results are proof that we’re doing something right with our own demand generation and lead management processes. In order to share these lessons with as broad an audience as possible, we’ve made the webinar available anytime on-demand, without registration.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

Customer Experience Matrix

AUGUST 28, 2008

Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week. This means I have to nail down how I’ll present the results. Key functions include landing pages, data capture surveys, and trigger-based personalized email.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

LeadSloth

SEPTEMBER 3, 2009

Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. This webinar shows how to focus on the correct metrics rather than on gimmicks. The strongest metrics show how marketing contributes to bottom-line revenue. Key Metrics.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

ANNUITAS

APRIL 10, 2014

This tactical approach presents several problems, the first being that the tactic becomes the focal point. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

This was the first of four questions in our latest Revenue Masters webinar titled: Key Questions Sales Leaders Must Ask To Ensure Revenue Success. Barry Trailer presented results of a recent survey which demonstrated how sales and marketing roles are influenced by the use of Lead Generation Management (LGM) systems.

Work Management 48

Work Management Marketing Management Paid Search Agency Lead Gen 48

Chris Koch

JANUARY 29, 2010

For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Trouble is, we take a one-price-for all approach to our content. That has to change. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Trouble is, we take a one-price-for all approach to our content. That has to change. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

B2B Marketing Directions

JANUARY 4, 2015

We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that focus on what will happen in marketing in the coming year. Recently, I attended a webinar that featured some useful (if not completely surprising) predictions derived from solid research. In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Hinge Marketing

JULY 9, 2014

On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. The prospect watches the video clip but doesn’t click the call-to-action link to watch the full webinar recording. Campaign Management. Lead Generation.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

LeadSquared

DECEMBER 24, 2020

Converting contacts or leads into customers is a top priority for every organization. However, companies have struggled with lead nurturing and pushing them down the sales funnel for a long time. They had no clear and consistent strategy. The lack of aligned goals made it tricky to harness quality leads and sales.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Management 52

markempa

JUNE 13, 2005

I spoke with a potential client about her companys lead management process. I was reminded of an experience last fall, when I spoke at MarketingSherpa’s Lead Generation Summit, I watched presentation in which an audience member asked a great question. What do you suggest?” What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

The middle of the funnel also presents some unique problems. Leads become stagnant or “cold” here. This can lead to slow velocity and a restricted lead flow for sales. Fortunately, there are four key strategies you can leverage to tackle these problems: . Additionally, data quality directly affects lead quality.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

markempa

APRIL 5, 2007

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul uses podcasts to engage senior leaders and create demand and generate leads for his firm and he has a ton of real-world experience to share with us on podcasting.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100