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How embedding BDRs into marketing can boost your sales

Martech

A recent study found that such alignment brings 208% more value from marketing with 108% less effort. The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. Businesses that have already adopted the model close 67% more deals.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). Source: HubSpot). Steps to Measure Social Media ROI.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. We do our best to optimize ROMI for our customers. B2B buying has always been a tricky proposition.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

According to a study published by b2bcommunity.com: 70% of the B2B marketers are willing to share their location if they get some useful information about their buying interests in return for the information they provide. Targeting specific niche-based audiences is easier.