markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

ViewPoint

FEBRUARY 26, 2016

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. High-performing reps avoiding inbound lead follow-up opportunities.

Inbound Marketing 149

Inbound Marketing Enterprise Management Trade Show Lead Nurturing 149

Hinge Marketing

JUNE 26, 2015

With so much data available through marketing automation software , the results of marketing efforts are becoming increasingly more insightful and easy to measure. The same survey showed that firms using data-driven marketing were nearly three times as likely to experience increased revenues (55% vs. 20%).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

LEADership

JULY 28, 2015

Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is our marketing budget and campaign planning process making the right use of customer data?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales complains that the quality stinks.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Metadata

NOVEMBER 16, 2017

The search marketing secret sauce. Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. The secret sauce in search marketing lies in customer intent.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Learn more on: How to define & Measure Social KPIs.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Altitude Marketing

OCTOBER 17, 2018

A B2B marketing campaign is a targeted, systematic set of efforts designed to achieve a specific goal. This could be generating awareness and buzz around a new product launch , lead generation for an existing product or service, a company rebranding , a response to major industry news or regulations, or just about anything else.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. I have used sales pipeline return on marketing spend. It helps here to take a narrow view.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Adobe Experience Cloud Blog

JUNE 1, 2012

This trend is also true in the B2B market. Strategy for messaging and interactions may be different, but the process of forming online, participatory relationships with clients is equally important. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. All of it comes down to planning — and part of that planning means driving ticket sales. We're going to share some of our secrets with you that helps us drive ticket sales for INBOUND every year. Just kidding. But the question remains the same. Add a date limit, too.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SWZD

AUGUST 28, 2019

Oliver Fleis ch hut , Vice President of Global Marketing at Schneider Electric Software. Schneider Electric is a multinational corporation that specializes in energy management and automation solutions. We asked Oliver about his priorities when he started at Schneider Electric Software. About Schneider Electric.

Work Management 48

Work Management Marketing Management Marketing Mix Marketing Automation Services 48

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured.

Social Media 48

Social Media Media Leads Lead 48

Hubspot

DECEMBER 4, 2012

In fact, email will continue to be an important part of the marketing mix. Marketing emails will become less “batch and blast” and instead more personalized, relevant, and targeted based on real-time data. We’re all after the Holy Grail of online marketing: sales-ready leads. Prediction: Email Lives On.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Adobe Experience Cloud Blog

MARCH 22, 2013

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. There are many ways to be successful with inbound marketing.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Full Circle Insights

FEBRUARY 28, 2021

At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. A Single Source of Truth for Marketing and Sales. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. The main objective was leads for the sales team.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Circle Studio

OCTOBER 12, 2017

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Learn More About Account-Based Marketing. Learn More About Buyer Personas.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Hubspot

DECEMBER 29, 2011

12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. We all know that when consumers look for a product or service, they turn to search engines for answers. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. Tweet this resolution! ).

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Televerde

AUGUST 1, 2019

Is it sales or marketing? So, what is demand generation? The best explanation that I’ve heard likens demand generation to a marketing umbrella , where tactics converge to reach the right people, at the right time, with the right message. . What is a Demand Generation Strategy? .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Martech Advisor

AUGUST 28, 2019

Research from the IEEE GlobalSpec Industrial Marketing Trends survey indicates that only 37 percent of industrial marketers are using marketing automation software. Also Read: How to Use Automation to Improve Marketing Personalization.

Trends 101

Trends Marketing Budget Creation Planning Digital Transformation 101

LeanData

JANUARY 25, 2016

Suddenly, there are blog posts everywhere about ABM will be turning out the lights on Marketing Automation, Inbound, Content Marketing, Demand Generation, and on and on. You can’t open up LinkedIn or Twitter anymore without seeing breathless predictions that the end is near for various, proven strategies for marketers.

Account Based Marketing 75

Account Based Marketing Sales Management Work Management Marketing Management 75

LeanData

JANUARY 25, 2016

Suddenly, there are blog posts everywhere about ABM will be turning out the lights on Marketing Automation, Inbound, Content Marketing, Demand Generation, and on and on. You can’t open up LinkedIn or Twitter anymore without seeing breathless predictions that the end is near for various, proven strategies for marketers.

Account Based Marketing 56

Account Based Marketing Sales Management Work Management Marketing Management 56