KoMarketing Associates

AUGUST 2, 2017

“The most effective content marketing and distribution strategies not only consider the importance of objectives, but also the usefulness of measuring them,” wrote the authors of the report. From a practical standpoint, if achieving an objective can not be measured, it is less useful than objectives that can be measured.”.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

B2B Marketing Exchange

JANUARY 4, 2023

The post Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel appeared first on B2B Marketing Exchange. Our Holiday Rate ends this week — register now to save up to $500!

Lead Gen 52

Lead Gen Blast Campaigns Leads Lead 52

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are content marketers measuring results and proving value? Among the key findings: Brand awareness campaigns are the cheapest, while lead gen and sales campaigns are the most expensive.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Search Engine Journal

MARCH 4, 2022

Lead gen measurement gets easier for marketers with Google's introduction of enhanced conversions for leads. The post Google Ads Has A New Way To Measure Offline Leads appeared first on Search Engine Journal. See how they work and benefits of using them.

Google 114

Google Ads Lead Gen Leads 114

Contently

APRIL 13, 2017

It’s one of the metrics that we bake right into our analytics platform , and helps us optimize our distribution strategy to ensure that content pieces that generate a lot of leads get prioritized in both our paid and organic campaigns. But having a good handle on how content impacts lead generation definitely isn’t one of them.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). Common KPIs for B2B campaigns include: leads, expansion, awareness, nurture, influence, and MQL (Marketing Qualified Leads).

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Metadata

JANUARY 25, 2023

But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Demand generation is harder to measure, takes more time to get going, and generates more revenue in the long run.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

markempa

DECEMBER 16, 2013

A true measure of expertise, I realize, is the ability to make the seemingly complex so simple that anyone can understand it. What lead gen and life lessons did you learn in 2013? Lead Management: 4 principles to follow. B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

TaylorMadeIn KEW

OCTOBER 7, 2018

I’m sure we’ve all worked with customers who take up such an inordinate amount of our time – whether that be in servicing or hand-holding – that (if we measured these costs) they end up actually losing us money. The post Good revenue, bad revenue and lead gen in B2B marketing appeared first on Heidi Taylor.

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

APRIL 4, 2024

Measurement. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Image: LinkedIn.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. The good news? They’re all free.

Resources 195

Resources Content Marketing Lead Gen Course 195

Martech

MARCH 18, 2024

Finding needles in haystacks I’ve already written about the short-sighted approach that B2B marketing takes when it comes to lead generation, and intent data gives new hope to that dying strategy. The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy.

Intent Data 119

Intent Data Intent B2B Peer-to-peer 119

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation? Tools Large companies need multifaceted email marketing software.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Lake One

MAY 14, 2020

But are you measuring that content engagement? You can make that easier by measuring content engagement with these five engagement metrics : 1. Brand market share is a tactic you can use to measure this. Again, this metric is best-measured when you compare it over time. Even if that’s followed with a guest post pitch.)

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. To achieve greater visibility, your lead generation solution should have the capability to connect to CRM, MAS or other data systems – it’s also nice when that setup doesn’t involve developers.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Smashmouth Marketing

JANUARY 25, 2011

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. I believe this across lead gen: the most important thing to look at is cost per opportunity not cost per lead. What technologies do you use?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Launch Marketing

DECEMBER 6, 2023

This comprehensive checklist covers: The components of a successful product launch Key tactics to include in the product launch Marketing elements to focus on leading up to the launch Article: B2B Marketing Webinars: How to Create a Lead Gen Webinar Webinars prove to be one of the most successful lead-generating tactics for B2B organizations.

Resources 136

Resources B2B Marketing Planning B2B 136

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. You can also use the LinkedIn Lead Gen Forms in your Sponsored Content.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

FEBRUARY 22, 2010

Whether you have an internal team or an external team, whether it is pay for performance or retainer based, here are a couple of lead gen tips for you: You -- the demand gen specialist -- should dictate the production you are seeking. You own the budget and are measured on your results.

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads.

Social Media 100

Social Media Lead Gen Media Leads 100

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Madison Logic

MARCH 31, 2021

Journey Acceleration Measurement enables B2B marketers to measure and optimize multi-channel account engagement and campaign performance across. The post Introducing Journey Acceleration Measurement on ML Platform: Advanced Measurement Visibility into Pipeline Impact and Marketing ROI appeared first on Madison Logic Blog.

ROI 52

ROI Multi-Channel Sales Cycle Top of Funnel 52

Madison Logic

MARCH 31, 2021

Journey Acceleration Measurement enables B2B marketers to measure and optimize multi-channel account engagement and campaign performance across the buyer journey, as well as document direct impact on pipeline and revenue.?. Measure the volume, value, and velocity of pipeline and revenue. The rest of the time?

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Lead Generation Cards are a visual and compelling way to engage users on Twitter. With the right content/offer, Lead Gen Cards can increase conversion rates by capturing in-app form-fills from your followers. The top considerations for Lead Gen Cards are: Keep your copy concise and exciting. Social Media'

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

SendX

MAY 6, 2021

As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. An effective lead gen strategy is the bedrock of any successful enterprise. Stand out from your competitors by adopting a set of lead-gen strategies that are engaging, effective and data-driven.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. For small businesses, social media is likely lead generation-focused.

Social Media 162

Social Media Generation Media Peer-to-peer 162

The Point

MAY 17, 2021

Marketers are often under pressure to evaluate lead gen programs very quickly, often within weeks, and to declare success (or failure) based on the rate at which those contacts convert to sales-ready leads and pipeline, even if the average sales cycle for their product is weeks or months longer than the window of measurement.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

markempa

AUGUST 17, 2009

So when you look at your revenue pipeline, most of the deals won't refer back to leads. It'll make your lead gen look less important than it really is. He emphasizes the most important measurement to for marketers to measure is "sales cycles started" which is what I call lead-to-opportunity conversion rate.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Leads Lead 120