Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. Lead generation is the process of turning your audience into sales prospects. What is lead generation? But they’re not.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation? Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Brandpoint

SEPTEMBER 17, 2020

However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

SmartBug Media

OCTOBER 14, 2020

One of the most rewarding things for marketers is to see the results of our efforts. Once you start seeing the amount of form submissions and conversions from a specific piece of content you’ve spent weeks if not months on, you know you’re doing your job right. That’s where marketing attribution and attribution reporting come to play.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Scoop.it

DECEMBER 28, 2021

Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. That way, you can implement the right system for your sales team and consumer market.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Inbox Insight

MARCH 27, 2018

There’s been a content explosion. A change in the landscape of B2B marketing that is affecting all of us. This post is based on our B2B Marketing Expo 2018 seminar. ? ?. According to the Content Marketing Institute 91% of B2B marketers use content marketing as a foundational piece of their strategy.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Brandpoint

JUNE 1, 2018

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

MAY 5, 2014

While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

Outbrain

MAY 4, 2022

Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal. Add a hello bar or a pop-up to guide them through the next step of the journey.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Create remarkable email content. With New Content. every year.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). As a marketer, and before coming to NetLine, my romance with content was a tangled one. Is nother a real word?).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. Now, we’re flipping the script (again) with a no-BS buyer’s guide from actual Metadata customers. The goal this time around?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Vidyard

AUGUST 17, 2016

And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). So give the people what they want. …

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. So: How do you come up with truly great ideas for lead generation campaigns?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Convince & Convert

AUGUST 19, 2016

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. He helps brands of every stripe find solutions to their digital marketing challenges. I have over 20-some years of digital marketing experience. How are you?

Top of Funnel 96

Top of Funnel Paid Content Digital Marketing Funnels Funnel Advertising 96

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. In fact, there are many different ways (and tools) to generate leads.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads?

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Salesforce Marketing Cloud

MARCH 15, 2024

How do you measure the success of your lead gen strategy? What are the best practices for lead generation? Marketers have to find a way to capture attention and build genuine interest in their products and services. The goal is lead generation: building interest over time that eventually leads to a sale.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

LeadSquared

JULY 12, 2019

It’s no secret: email is arguably the single most effective marketing tool in your arsenal. For every dollar you spend, you can usually expect $38-$44 in return , and that’s not just for email marketing experts or oddball industries, either. What’s an Email Marketing Funnel ? Lead Capture. Opt-in Forms.

Top of Funnel 52

Top of Funnel Marketing Funnels Email Marketing Opt-out 52

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads. Email marketing.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Optinmonster

APRIL 27, 2023

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. This is a long article, so we’ve included a table of contents to help you find your way around. What is a Lead Generation Form? Click here to get started → 3.

Lead Generation 89

Lead Generation Sales Qualified Leads Examples Generation 89

Hubspot

APRIL 4, 2013

So why not transfer this common knowledge about people''s love for options over to your marketing and give your visitors and prospects some choices, too? While there are quite a few ways in which you can offer variety in your marketing, today we''re going to zone in on one in particular: secondary calls-to-action (CTAs).

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve already gone through the awareness stage of the buyer’s journey.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. So where do leads come from?

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

MARCH 4, 2014

There''s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email , common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. Generate more leads? 1) Clickthrough Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

JANUARY 15, 2015

According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Here are 15 ways you can market your case studies to get the most out of them.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Single Grain

MAY 18, 2022

Many companies struggle with not only identifying the ideal leads, but also figuring out how to capture and maintain their attention. That's where a lead gen digital agency can help. TABLE OF CONTENTS: ↓ What Is a Lead Gen Digital Agency? The Benefits of Hiring a Lead Gen Agency.

Lead Gen 52

Lead Gen Paid Search Agency Paid Social Agency Advertising Agencies 52

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81