Animalz blog

OCTOBER 11, 2022

Both small and large companies like Atlassian, Miro, and monday.com fight over keywords in that space. Content Journalism: Capture Organic Traffic and Community Acceptance We noticed a pattern when Gareth, our strategist Kayleigh Taylor, and I immersed ourselves into the agile community and Google keyword rankings.

Lead Ranking 58

Lead Ranking Lead Scoring Paid Search Agency Content 58

nDash

NOVEMBER 3, 2021

Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Case Studies. Case studies are another extremely popular type of content on nDash. Once you get into a case study groove with 1-2 writers, they become easy to scale. Sales Collateral.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Animalz blog

SEPTEMBER 19, 2022

Anyone — including robots — can write a listicle or keyword-stuffed what-is-X article. Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. Customer stories are usually case studies. They require creativity.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content4Demand

NOVEMBER 6, 2018

One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Tip #9: Include Statistics, Quotations and Case Studies. Write posts.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). Subject matter expertise (provide bullet points or an interview transcript from an SME). primary and secondary keyword targets, “people also ask” questions for headers). Inspirational external resources (i.e. Real-world quotes (i.e

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords. It provides a number that indicates how valuable the keywords are that you rank for. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. Shaded text boxes containing related business statistics and messages.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Content types can include blog posts, white papers, ebooks, case studies , and research reports. Avoid keyword stuffing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

nDash

JULY 21, 2021

For example, you’ll need to gather your brand’s style guides, messaging, subject matter experts, competitors, keyword research, content strategy, editorial calendar, examples of top-performing content, and more. Step Two: Study Their Portfolio. Have you ever been used as an SME and, if so, can you provide an example?

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Blog Savvy B2B Marketing.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. “Losing Sight of the Audience” Stephanie Tilton's Bio.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Discovery – allows you to search for keywords on Instagram and Twitter. These kinds of tools can help you with: Keyword research. Customer Relationship Management (CRM).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Webbiquity

NOVEMBER 26, 2013

Disappearing keyword data. Matt Peters breaks down the latest study into high-correlation factors for website rank. quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.). targeting a wider range of keywords based on intent and conversion data).

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Disappearing keyword data. Matt Peters breaks down the latest study into high-correlation factors for website rank. quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.). targeting a wider range of keywords based on intent and conversion data).

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Do they define keywords and track them showing progress?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76