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Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. SEO will become more integrated with PR.

SEO 229
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How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. SEOs, we call this relevance. Video Transcription. It's links.

Domain 68
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Show me your footer, I show you mine

Kevin Indig

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”

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Do Social Signals Drive SEO?

Convince & Convert

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. There is so much speculation about how social media and SEO interact, but what’s the real story?

SEO 167
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SEO Isn’t Mystical

SugarCRM

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance.

SEO 50
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. For B2B marketers focused in SEO, make sure to evaluate the types of inbound links the acquired organization has earned over time, and identify if there are valuable third-party relationships to consider.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.