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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites.

The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. It's like digital PR.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. Are links still important to Google?

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. What Are Outbound Links? And How Exactly Do They Help with SEO?

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links.

Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. other websites/pages linking to yours). But getting some “link love” from another site goes far beyond the SEO benefits. For starters, I’m going to assume that there are already other web pages out there that are linking to your website. PageRank & Domain Authority.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin.

How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. Links. It's links.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. link]. link].

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What is Link Juice and how it impacts on digital strategies

RockContent

Some of them are well known and are always on the radar of professionals who work with SEO. However, the less experienced may not be properly aware of Link Juice. In this content, we will cover: What is Link Juice and how does it work? How to get more Link Juice?

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Best of 2009: SEO Tips, Part 1

Webbiquity

What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. SEO Tools 101, Part 1 by Search Engine Watch.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Open Link Explorer in a new tab.

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SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? Is their huge reach and audience worth it, even without SEO value?".

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Counting links the easy way by Searchlight Brian R. Links play a very important part in SEO, both internal links as well as external links."

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. SEO’s Magic Bullet by PR 20/20. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Search Optimization Tips for Bloggers by SEO Wizardry.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? What information should you include in a killer SEO proposal—and what language should you avoid? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Tags: SEO Practice

Best of 2008: SEO Tools, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. Tags: SEO Practice

What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Historically, media has been broken into three categories: Paid. Earned. Owned.

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If Ultimately, this is why we can’t have nice things in the SEO space.". And as Cutts'' comments bring to light, content, through guest blogging, has become polluted -- yet again littered by spammers who seek to gain their own rewards in the form of links.

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. And that’s how I got into SEO.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. And that’s how I got into SEO.

P2P 40

How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. If we’re building awareness of a new campaign – what is going to make someone care about it?

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

A rap about link building. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Link Rap w/da Moserious by The Link Spiel No one is sure why we really needed this, but Moserious does a rap here about link building. Sell your soul on eBay.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. At least it is one link in the sales chain. posted on Tuesday, June 30, 2009 at 8:08 AM by Elizabeth Hanes Post Comment Name * Email * Website (optional) Comment * Allowed tags: link, bold, italics Receive email when someone replies.