PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. Below you can see a network map of the online conversation around PR. PR: Top 100 Influencers & Brands Click To Tweet. PR News.

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Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. The reason they come to Social-Ally or an agency like mine is because what they get for that money up front is PR garbage.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important?

Aging 160

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Everyone wants high PageRank links coming in from out there — even in 2017. Copywriting Organic Search Search Engine Optimization Search Marketing Android (operating system) Google Google Chrome Google Search IMessage ios PageRank twitterGoogle handles every internet page separately.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Since we don’t live in an ideal world, use influencer rating tools like Klout and Kred in conjunction with checking which blogs are featured most often on blog rolls of target bloggers (an informative though imprecise measure of influence) and the Pagerank of each blog.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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How to Explain Domain Authority to a Non-SEO

Moz

Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building , and authority. The name for this stuff originally in Google was called PageRank. PageRank. Capital P, capital R, one word, PageRank.

SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=10. PR=3 (a bit edgy).

RSS 65

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings. PR) – 0.000007(AR). thousand FB fans) + 5152(PR) – 46.6(thousand For PageRank and AlexaRank, use Check Page Rank.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. The Search Engine Optimization landscape has changed dramatically over the last couple of years.

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEO will become more integrated with PR. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

PageRank. PageRank. PR Daily. PR Newswire. The PageRank based methodology we use to extract influencers on a particular topic (tweets mentioning #contentmarketing in this case) takes into account the number and quality of contextual references that a user receives. What’s next for content marketing?

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. According to Google , “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Historically, media has been broken into three categories: Paid. Earned. Owned.

Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. Image via Wikipedia.

The Rules of Link Building - Best of Whiteboard Friday

Moz

So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. Don't buy or sell links that pass PageRank.

Who’s Giving You the Best Link Love?

DivvyHQ

PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase. The fifth link in that report (Mashable) came by way of our PR firm, who provides us with regular opportunities for contributing native content on large media properties. Utilizing PR firms and such paid tactics as native advertising can go along way to quickly boosting your link profile.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

SEO’s Magic Bullet by PR 20/20. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days?

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank. This is essentially how press and PR work.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

PR Newswire. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone.

5 Marketing Action Items from Twitter's Search Update

Hubspot

Build Reach - Social media reach is quickly becoming the new PageRank or inbound link. Free Guide: Twitter for Marketing and PR. Want to learn more about using Twitter for Marketing and PR? Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery.

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, "Oh, wait, 302s don't pass PageRank.". It's incorrect that 302s don't pass PR," which is a very short answer to a very long, technical question. All these equity, PR, ranking signals, whatever you want to call them, authority, that should go to the new page as well.

Fifteen Years Is a Long Time in SEO

Moz

If you weren’t using the web back then, it’s probably hard to imagine what a step-change improvement Google’s PageRank-based algorithm was over the “state-of-the-art” at the time (and it’s hard to remember, even for those of us that were): Google’s IPO.

SEO: Are Nofollow Links Still Valuable?

Hubspot

Even though, from a pure classic SEO perspective, any backlink should have to be a followed one in order to increment the PageRank of your linked page, I consider that actually a link is not just about PageRank anymore, but trust and brand awareness. In fact, even though search engines do not carry PR through the no followed link to your site, they record it and they take notice that your site has been cited in a site.

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Guest spamming should be devalued, but we should also be very clear that creating quality, value-adding content for relevant sites is still very much part of digital PR and always should be a major part of your digital marketing armory.". While, this won''t prevent spam, it will avoid problems with passing PageRank since Google won’t crawl through to those sites. On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO."

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score.

Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

The first things we look at, are Domain Authority (provided by MozBar) and PageRank (provided by SEOquake bar). Use PR sites such as Source Bottle to locate relevant news prospects and blog outreach targets – (example Sourcebottle.com & MediaConnections.com.au ).

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning?

PR 20

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

To embrace them to their fullest: Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,&# says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,&# says Head of Marketing Healy Jones.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). John Pring provides timely advice on how to optimize for this search engine and differences from Google; while backlinks, pagerank and fresh content matter less to Bing, many of the same factors (keyword research and density, an XML sitemap) apply.

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. was loosely based on Google’s Pagerank Algorithm, there was a little bit of machine learning that looked at Google Search results, and the main use of Domain Authority is trying to predict Google rankings, how authoritative is this website.

P2P 40

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. was loosely based on Google’s Pagerank Algorithm, there was a little bit of machine learning that looked at Google Search results, and the main use of Domain Authority is trying to predict Google rankings, how authoritative is this website.

P2P 40