PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). PR: Top 100 Influencers & Brands Click To Tweet.

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Blogger outreach is earned media PR, isn’t it?


But when most of my colleagues and I, in our sundry agencies and associations, are hired to engage in blogger outreaches, our tasks are very similar to the tasks associated with traditional PR: connect with journalists and see if they’ll be willing to cover you.

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How (and Why) to Map Your Company’s Digital Landscape


If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

Three Ways to Build Links in the Age of Google Penguin


If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Why is this important?

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)


Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

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The 12 Best Competitive Intelligence and Benchmarking Tools


When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. PR Daily.

SEO Isn’t Mystical


PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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How Much Should Sponsored Articles Really Cost? [New Data]


A multivariable regression analysis showed strong correlations between blog prices and Domain Authority, Facebook Fans, AlexaReach, and PageRank. PR) – 0.000007(AR). thousand FB fans) + 5152(PR) – 46.6(thousand For PageRank and AlexaRank, use Check Page Rank.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications.

Four Predictions About the State of SEO in 2017


Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEO will become more integrated with PR. Guest post by Nathan Elly. The new year is well underway.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

PageRank. PageRank. PR Daily. PR Newswire. The PageRank based methodology we use to extract influencers on a particular topic (tweets mentioning #contentmarketing in this case) takes into account the number and quality of contextual references that a user receives.

The Rules of Link Building - Best of Whiteboard Friday


So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. Don't buy or sell links that pass PageRank.

Inbound Marketing the Way God Intended


We don’t care about their score, their Google PageRank number, or their Alexa ranking. In PR and with blogger outreach, as with everything, be a gentleman and everything else will follow. Image via Wikipedia.

What’s wrong with search and social media marketing?


Traditionally, PR reflected the most common form of earned media. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Historically, media has been broken into three categories: Paid. Earned. Owned.

Who’s Giving You the Best Link Love?


PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday


Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. This is essentially how press and PR work.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1


SEO’s Magic Bullet by PR 20/20. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days?

MarTech: Top 100 Influencers and Brands

Onalytica B2B

PR Newswire. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives.

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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday


This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, "Oh, wait, 302s don't pass PageRank.". It's the one that's getting the PR and the authority.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives.

5 Marketing Action Items from Twitter's Search Update


Build Reach - Social media reach is quickly becoming the new PageRank or inbound link. Free Guide: Twitter for Marketing and PR. Want to learn more about using Twitter for Marketing and PR? Twitter Search has long been an important tool for marketers.

A Newbie’s Guide to Link Building

Marketing Action

You may have heard of Google’s PageRank system, which is essentially an older algorithm designed to analyze the links on any given webpage. The higher the PR of a site (from 0-10), the more popularity and authority it has in the search engine’s eyes.

SEO: Are Nofollow Links Still Valuable?


Even though, from a pure classic SEO perspective, any backlink should have to be a followed one in order to increment the PageRank of your linked page, I consider that actually a link is not just about PageRank anymore, but trust and brand awareness.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post


Guest spamming should be devalued, but we should also be very clear that creating quality, value-adding content for relevant sites is still very much part of digital PR and always should be a major part of your digital marketing armory.".

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives.

Best of 2008 - SEO Tools, Part 1


THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2009: SEO Tips, Part 1


The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

AuthorRank will behave much like PageRank, but it will be tougher for spammers to manipulate. But, for the link-building side, this will increasingly get viewed as modern age digital PR.

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Best SEO Guides, Tips and Resources of 2010


Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%).

Best of 2008: SEO Guidance, Part 3


How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

To embrace them to their fullest: Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,&# says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

The search engines had a good reason to ascribe such weight to backlinks, as they did from the dawn of the PageRank algorithm until very recently: because for all that time, there was nothing else to go on. When did SEO become so complicated?

The Guide to Building Linked Unstructured Citations for Local SEO


Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas.

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SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

And think about all the feedback signals that Google or Bing might use in addition to links, which have been around ever since Larry and Sergey came up with the concept of PageRank. Traditional agencies or PR firms.

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Best of 2008: SEO Tools, Part 2


SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. was loosely based on Google’s Pagerank Algorithm, there was a little bit of machine learning that looked at Google Search results, and the main use of Domain Authority is trying to predict Google rankings, how authoritative is this website.

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