Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Tomorrow People

JUNE 14, 2022

Accessing relevant information about your chosen competitors can be trickier—but it’s not impossible. There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

xiQ

OCTOBER 17, 2023

Building Powerful Strategies with xiQ In my recent blogs, I’ve highlighted various aspects of xiQ’s capabilities, from personality-driven buyer groups to AI-SWOT analysis and Gilroy, the trusty sales assistant. xiQ streamlines this process by curating public domain information into a user-friendly dashboard.

SWOT 62

SWOT Domain Barriers Curation 62

Launch Marketing

MAY 11, 2022

It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. Put yourself in the audience’s shoes and think about what you would find interesting and how you can add in fun nuggets of information. Analyze, analyze, analyze…. Is there a gap you can fill?

Social Media 117

Social Media SWOT Tips Media 117

Marketing Insider Group

NOVEMBER 30, 2022

Gathering feedback from your customers and organizing it into a SWOT analysis will provide direction for your SMART goals on where you may need to pivot and what could potentially be revised in your digital personalization approach. Respect for Privacy and Personal Information. Transparency is mutually beneficial.

Trends 167

Trends Personalization Marketing AI SWOT 167

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Navigate the Channel

MARCH 11, 2024

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Make sure you’ve gone deep with your investigation of the market, target audience, competition, and expected costs. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hubspot

MARCH 5, 2021

SWOT analysis. Sometimes these matrices will be more visual in nature (a plotted graph), but sometimes it' s just an excel doc with the information listed in columns. You can use this information to plot where your company is compared to competitors. SWOT Analysis Template. A basic competitive matrix is the SWOT analysis.

Template 89

Template SWOT Differentiation Analysis 89

Vision Edge Marketing

JANUARY 30, 2024

By collecting and analyzing customer data, businesses can make informed decisions about their growth strategies. An example would be an information technology consulting firm that specializes in providing cybersecurity services exclusively to healthcare organizations, leveraging their expertise in healthcare compliance.

Work Management 234

Work Management Marketing Management Marketing & Strategy Planning 234

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget. Focus on the Buyer.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

The Lead Agency

NOVEMBER 14, 2023

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Hubspot

NOVEMBER 28, 2014

One way to analyze both internal and market conditions is through a content SWOT analysis. In this post, I''ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year''s planning process. How to Do a Content SWOT Analysis.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Launch Marketing

FEBRUARY 7, 2024

This helps you understand competitors’ strengths and weaknesses and can uncover useful information for your marketing efforts, especially messaging. To assess your position or the position of competitors in the market, the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one strategy that helps identify action items.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Binary Demand

MAY 30, 2023

Company that focuses on SWOT Choosing a company for lead generation that conducts a SWOT analysis of your business will propel you to a higher level of success. They gather leads by developing a website, optimizing and administering it to attract people, and frequently collecting their information through a contact form.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Company that focuses on SWOT Choosing a company for lead generation that conducts a SWOT analysis of your business will propel you to a higher level of success. They gather leads by developing a website, optimizing and administering it to attract people, and frequently collecting their information through a contact form.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Envy

FEBRUARY 13, 2021

Generally, the Chief Information Security Officer makes the decision about buying new tech or software to use, so if you're a B2B marketing agency, they are good people to get to know. Analysing SWOT, namely your Strengths, Weaknesses, Opportunities, and Threats, is a good idea for everyone.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 107

Business Analysis Work Management Forecasting 107

Sharpspring

FEBRUARY 3, 2022

Preferred Media, Social Channels, and Information Sources. SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client). Geographic Location.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Hubspot

APRIL 1, 2021

To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. Start with your proposal, then move on to your SWOT analysis, the competitive analysis, the project plan, overall strategy, and then the budget. So, how do you develop a business case?

SWOT 83

SWOT Business Marketing Proposals Budget Programs 83

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Stevens & Tate

OCTOBER 4, 2023

This will provide you with invaluable insights to inform the development plan. Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks.

Planning 95

Planning Allocation Business SWOT 95

Navigate the Channel

NOVEMBER 15, 2022

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Make sure you’ve gone deep with your investigation of the market, target audience, competition, and expected costs. Yes, like ABCs.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

MAY 11, 2020

Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor. The resulting information keeps you current with the ever-changing marketplace and buyers. This will help you understand why you win or lose locally.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Exo B2B

SEPTEMBER 19, 2023

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. And we do this in the most informed way possible, so you can make the best decisions. This is B2B after all! Understanding your current market position is essential to defining your trajectory.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

B2B Marketing Traction

AUGUST 17, 2011

” My favorite tools help provide three must-have pieces of information: 1. SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

BenchmarkONE

MAY 14, 2020

This information will help you develop products or services that will satisfy the needs of the people in your target market. Take all the available information into consideration, including geographical data and demographic details. SWOT Analysis. Market Analysis. Trends Analysis. W eaknesses. O pportunities.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Hubspot

OCTOBER 18, 2021

Watch out for press releases, news articles, and sales reports that offer specific information about the company. These matrices can be more visual in nature, such as a scatter plot, or as simple as an Excel sheet containing information. SWOT Analysis. Image Source. Here are common competitive matrix examples: 1.

Advertising Benchmark 63

Advertising Benchmark SWOT Lead Ranking Analysis 63

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. Make a note of any patterns or themes and use this information to improve your content.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Hubspot

NOVEMBER 10, 2015

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. You can’t just compel people into clicking your links: you need to provide information or an offer that delivers a strong value proposition. Let’s get to it.

SWOT 28

SWOT Analysis Media Branding 28

Digilant

MARCH 23, 2021

It takes time and dedication to acquire the information needed to successfully navigate and make your mark on the competition. There are a few solutions to getting the information you need. A SWOT analysis of your brand and your competitors helps see what’s going on in the market. Uncover threats. What can they do better?

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClickDimensions

NOVEMBER 30, 2018

Include this information in your marketing plan so everyone is on the same page about who marketing is targeting. A SWOT analysis is a simple and straightforward way to paint a picture of the year ahead. Analyze the year ahead. What are your company’s strengths and weaknesses? Spell out your strategy.

Planning 58

Planning Marketing Plans SWOT Allocation 58

Albacross

JUNE 5, 2019

It is a visual representation of the information you need to collect which looks similar to your brain. The main entity is placed in the centre and the related information is placed on branches stemming out from the entity like the neurons in your brain. Additional branches can be drawn on each branch forming an entire map.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Trade Press Services

OCTOBER 9, 2023

Analytical Skills Analytical skills are powerful in today’s data-driven business, but the ability to garner insights from information is a skill that requires knowledge and experience in the field. Cultural Awareness and Inclusivity Cultural awareness and inclusivity are key values in today’s diverse and global marketplace.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

KoMarketing Associates

MARCH 23, 2017

Where are they going to find the information leading to their decisions? Here are a few resources: Keyword SWOT analysis: Finding your content opportunities. The data we collect allows us to make more informed content decisions. What type of content are they using to help them make a decision? But I digress.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Launch Marketing

JANUARY 11, 2023

Without knowing this information, it is extremely difficult to know what it takes to set your company apart from the rest of those in the industry. Interviewing individuals from various departments can uncover a host of information that would have otherwise been unknown. What recommendations do you have for us?

Effectiveness 62

Effectiveness Branding Brand Identity B2B 62