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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Emails from particular email clients: It’s quite common for email clicks from Outlook or Thunderbird to not pass on referring information. For the most part, though, organic traffic is driven by SEO.

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How to build a better business with B2B social listening

Sprout Social

If you want to know whether or not a new feature or roll-out will be well received, social media is a great place to gather unfiltered feedback. For example, Skype recently reintroduced its “Away” status feature which resulted in a flurry of different responses from followers. How to come up with a B2B social listening strategy.

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Do you have a handle on your online reputation?

Biznology

Why not create LinkedIn, Twitter and About.me Do you use your blogs and your social networking profiles as platforms on which to share all the wins you can find about yourself online? What this means is that all those things you believed were a waste of your time, aren’t. Do you take photos? Naked Under Glass.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

.” Bessemer Makes an Important Bet on Video Marketing Technology With Bessemer’s investment, Vidyard joins an impressive roster of BVP funded companies, including Box, Cornerstone OnDemand, DocuSign, Eloqua, LinkedIn, Shopify, Twilio, Pinterest and other market leaders.