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ANNUITAS
MARCH 21, 2023
This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance.
KoMarketing Associates
MARCH 28, 2023
As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Approximately 23.7% claim that their largest issue remains a lack of clean, reliable data within their CDP.
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KoMarketing Associates
MARCH 8, 2022
While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.
KoMarketing Associates
FEBRUARY 17, 2022
Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. The Difficulties of Leveraging Marketing Data.
Convince & Convert
MARCH 7, 2024
From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. For example, set joint targets for market penetration, customer retention, or revenue growth. Tip on using AI for market research and analysis.
KoMarketing Associates
JULY 28, 2022
As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.
KoMarketing Associates
OCTOBER 5, 2021
Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Identifying Top Marketing Automation Challenges.
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