SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Contently

FEBRUARY 16, 2023

How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO). Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore. Consider these seven techniques: 1.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 77

SERP Google Verticals Keywords 77

Hubspot

DECEMBER 12, 2019

In terms of real estate, both these carousels occupy top positions in the SERPs. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO. We have officially relaunched our educational podcast Skill Up.

Hubspot 101

Hubspot SEO Design SERP 101

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO). Optimizing for voice search assistants (e.g., No one wants to give out their personal phone number in 2023!)

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Contently

AUGUST 14, 2024

This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). This trend challenges content creators to optimize not just for clicks, but also for visibility in these prominent search features.

SEO 78

SEO Marketing AI Lead Ranking Process 78

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. HubSpot is a CRM platform widely used by B2B marketers. It helps us to strategize ways to optimize the overall experience of our website.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

JULY 30, 2024

And with tools such as HubSpot Service Hub , you can gain deep insight into your ideal customer, streamline customer service processes, and enhance customer satisfaction. Pay attention to which competitors consistently rank highly for your targeted keywords, and examine their content strategy.

Ideal Customer Profiles 59

Ideal Customer Profiles Analysis Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sprout Social

AUGUST 28, 2023

Optimizing marketing workflows. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Customer service.

Marketing AI 89

Marketing AI Marketing Automation Services Enterprise Management Planning 89

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. Your content is not optimized for search. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in.

Top of Funnel 98

Top of Funnel Lead Ranking Lead Scoring SERP 98

Oktopost

DECEMBER 5, 2022

SEO involves a lot of technically challenging work, like website speed optimization. That’s why you can optimize not only your website for search engines, but social media pages as well. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function.

Social Media 115

Social Media SEO Lead Ranking Lead Scoring 115

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Keyword research. A first step when you embark on your journey to create content is keyword research.

SEO 98

SEO Practices Best Practices Lead Ranking 98

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. Don’t rely solely on keyword research tools to come up with your content ideas.

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. SEO Keywords. Why do SEO keywords and search queries matter?

Statistics 94

Statistics SEO POS Lead Ranking 94

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Keyword Research.

Design 74

Design Hubspot SEO Lead Ranking 74

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 2, 2021

Step 1: Reassess Your Keyword Strategy. For your blogging efforts to make an impact on your website traffic, you need to have a quality keyword strategy. Building this strategy involves sourcing keywords that are relevant to your brand, indicate that users are in the market for your solution, and have a low difficulty score.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Navigate the Channel

MAY 28, 2024

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. How can I optimize my content for SEO?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Content Marketing 65

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Search engine optimization (SEO) and search engine marketing (SEM) strategies need to align between paid media and inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 25, 2019

Optimizing Your Amazon Product Pages. You can do this by optimizing your pages to attract buyers. It’s your job as a seller to recognize this primed audience and optimize your page to capture a potential buyer. Your title is prime real estate for two things: product information and keywords. 12 million-plus products.

Amazon 100

Amazon Paid Content Marketing & Strategy Marketing Strategy 100

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Use the Right Keywords. Optimize Content to Obtain Google Featured Snippets. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Keyword research helps you: Determine what topics people are talking about.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. There are several strides you can take to ensure that your local SEO strategy is optimal and effective. HubSpot Marketing Hub.

Paid Content 99

Paid Content Lead Generation Budget Programs Lead Ranking 99

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Why optimize for local search? Source: HubSpot via Google ). Target long-tail keyword variations.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Valasys

AUGUST 10, 2023

Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time. Here is an example from SEMrush : New keywords with ranking potential emerge over time.

Traffic 52

Traffic Lead Ranking Lead Scoring Content 52

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” As of last year, Google was still processing 8.5 The last few core algorithm updates have been all about promoting better content.

Marketing AI 93

Marketing AI Google Lead Ranking Lead Scoring 93

Hubspot

JUNE 16, 2020

Properly optimized posts lead to an increase in brand awareness and conversions. Conduct keyword research. Optimizing your blog for SEO shouldn't be the extent of how you're using SEO for your blog. This happens through keyword research. At HubSpot, keyword research informs the topics we write about each quarter.

Enterprise Management 96

Enterprise Management CMS Development Marketing Automation Services Marketing Management 96

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Marketers, therefore, need to optimize their endeavors for local SEO. According to HubSpot, 80% of potential customers use search engines to find local information.

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Hubspot

JULY 22, 2020

Find and optimize keywords on your website. Think about some of the keywords most commonly associated with your company. Your industry, target audience, and offerings are most likely keywords essential to your business. For instance, assigning negative keywords makes your content show up on more relevant SERPs.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. It represents how much interest there is in a particular keyword.

SEO 101

SEO SERP Buyer's Journey Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 84

Paid Content Traffic Webinar Metrics Marketing & Strategy 84

seo.co

OCTOBER 27, 2020

But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO). Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should.

Google 116

Google Effectiveness Domain CAN-SPAM 116

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. It’s important to be proactive in staying current as well as anticipating changes, trends, and new information when it comes to search engine optimization.

SEO 79

SEO Marketing & Strategy SERP Lead Ranking 79