Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. Meanwhile, states like Vermont, Nevada, and Maine are actively implementing their own consumer privacy laws.

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The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

Real-time threat detection: why this is the future of cybersecurity

RockContent

The same AI protecting an operating system can be used by malicious bots to adapt users’ writing styles or their tones of voice, such as the Death by Captcha, which uses machine learning and optical recognition to identify and resolve an identity enigmas.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Prioritize Transparency in Your Company.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Accountability/Governance. Data Protection Assessments. GDPR protects personal data.

Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. What’s needed are methods that let people see things for themselves: a sort of radical transparency that doesn’t require relying on anyone else’s word, including (or perhaps especially) the word of “people just like me”. customer experience facebook marketing privacy relationships trust

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How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. To be in compliance with GDPR, you will need to be open and transparent about how you will process the end user’s personal data.

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Marketing in Data-Sensitive Industries. Personalization vs. Privacy

Ladder.io

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

The Future of Display Ads without Third-party Cookies

TrueInfluence

Google’s not alone in what it depicts as its growing commitment to consumer privacy. Please understand – we are here at True Influence take privacy very seriously, and constantly work to ensure that we and our data partners comply with evolving privacy standards such as GDPR and CCPA.