Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. — Forrester (@forrester) October 27, 2021.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million followers on Twitter, and 2.4 million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Reportedly, nearly 40% of Twitter users have purchased a product because of a recommendation from their favorite influencer. Make Use of Viral Trends.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Millennials prefer to stay up to date on current events and happenings via Twitter. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Convince & Convert

MARCH 17, 2015

It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). With pre-roll advertising becoming nearly ubiquitous on YouTube, the more popular YouTube influencers become, the more money YouTube/Google makes. Twitter owns Vine.

Advertising Agencies 163

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 163

Marketing Insider Group

APRIL 2, 2014

The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. And YouTube is a totally different thing. The Niche-Players: Google+, Pinterest, Instagram.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Twitter can also be an important B2B marketing medium. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Buffer

FEBRUARY 8, 2022

At that point, TikTok was number ten on the list with 500 million monthly active users, just behind Tumblr and just ahead of Twitter. It’s also now the most visited domain on the internet , ending Google’s fifteen-year reign. A screenshot of the next mention of TikTok, a couple of months later.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Convince & Convert

JUNE 22, 2011

In the early part of my career I was fortunate to land a job on the corporate marketing team at Google. But there is at least one element of the early Google culture worthy of discussion as it relates to social media. Only there was it revealed that Google was behind the whole thing.

Social Media 118

Social Media Google Paid Search Agency Advertising Agencies 118

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Google found that 70% of B2B buyers and researchers increased their online video use. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Magisto

JANUARY 13, 2020

Podcasts are not as searchable and discoverable as a YouTube video, for instance. The listen time is a lot greater than the average watch time on YouTube (which means that it is more likely that people will hear everything that you have to say), and users are, on average, more engaged and sensitive to call to actions than on YouTube.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Jump to Google+. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Like we mentioned before, Twitter is complicated and moves at a lightning pace. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. In-depth educational series work especially well on YouTube. We can help.)

Social Media 65

Social Media Media Curation Content 65

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. Twitter kills the long-winded entry about nothing. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. Twitter kills the long-winded entry about nothing. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Optinmonster

DECEMBER 28, 2023

40% of Gen Z prefer social media over Google to find answers to their questions. You can do that organically by making your content go viral or by paying for social media ads. Typically, a social media user engages with an average of 6.7 different social media channels every month.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Metadata

JULY 21, 2022

Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. Less competition: With 465 million users , Twitter is much smaller than Facebook. 38 CPC , no platform rivals Twitter in terms of ROI. Need support?

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Twitter can also be an important B2B marketing medium. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Parse.ly

JUNE 11, 2020

The example below, from 3D printing company Formlabs , shows a Google search ad. If you type in a specific keyword — the company name in this case — this result will show up first on Google. Formlabs has paid Google to rank first for that particular branded keyword. That’s not by accident, of course. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. My expertise, however, is online community outreach and engagement.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 22, 2012

TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. FOLLOWERS AND COMPETITORS FOLLOWERS ( TWITTER ): These are people who take an interest in your brand. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. When content is going on your page directly, Google Keyword Planner is a fantastic option. YouTube vs Self-Hosting for Video Content. This piece includes.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

NuSpark Consulting

AUGUST 9, 2012

We’ll focus on Twitter, Google+, Facebook and YouTube. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . It’s especially powerful if those retweeters mention your Twitter handle. Let’s review key engagement metrics for our spreadsheet: Twitter.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Optinmonster

NOVEMBER 5, 2020

By creating a viral online giveaway, you can see huge increases in your follower count. With MonsterInsights, you can get all the data you need from various tracking sources such as Google Analytics, Google Search Console, and more. Smash Balloon lets you display social feeds from: Instagram. Share a post on social.

Social Media 107

Social Media Media Best Practices Display 107

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

NuSpark Consulting

AUGUST 9, 2012

We’ll focus on Twitter, Google+, Facebook and YouTube. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . It’s especially powerful if those retweeters mention your Twitter handle. Let’s review key engagement metrics for our spreadsheet: Twitter.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100