QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing & Strategy 40

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Search Engine Marketing (SEM).

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How can you optimize campaigns using search funnels? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Google Product Listings. There are two key requirements for Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Golden Spiral

APRIL 1, 2022

The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages.

PPC 101

PPC Template Work Management Marketing Management 101

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 94

Google Lead Ranking Lead Scoring Paid Search Agency 94

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Sixty-two percent believe that their current content marketing approach is more successful than one year ago. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Services: Incident Response, Data Security, Security Intelligence, Identity Management. Promotional values, such as “free shipping” or “sale” are forbidden.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Share this on Mixx.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Stevens & Tate

NOVEMBER 13, 2022

This is your customer’s gateway into your sales funnel and where they are willing to enter your sales process with hopes of a return of more education about your brand or products. Marketing automation can (and should be) personalized and will help your leads matriculate through your sales funnel faster.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

The Lead Agency

DECEMBER 6, 2021

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Anyword

MARCH 9, 2022

Google is the number one advertising platform for both PC and mobile when it comes to pay-per-click models. Google controls 92% of the search engine market , which provides a massive audience for the paid ads that show up at the top of the page. . Google Ads is the official name of the Google advertising platform.

Paid Search Agency 52

Paid Search Agency Google Ads Lead Ranking 52

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping?

Work Management 107

Work Management Google Marketing Budget ROAS 107

seo.co

OCTOBER 6, 2021

If your website is only a couple of months old, you can’t expect it to rank well for competitive search terms. Ranking #1 on Google takes time. Furthermore, Google seems to have an unofficial waiting period where new websites are suppressed until they can be thoroughly examined and evaluated. Google Has Penalized Your Site.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

KoMarketing Associates

MAY 15, 2014

Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes. With some tweaking to the following verbiage, this process could be beneficial for building any industry news program from the ground up). Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

Stevens & Tate

MARCH 7, 2023

The process that a consumer goes through before they make a purchase is known as the buyer’s journey. The buyer’s journey is the process a consumer goes through to research a product and to come to a decision to make a purchase. This research usually begins with a simple search on Google or other search engines.

Top of Funnel 83

Top of Funnel Buyer's Journey Digital Marketing Funnels Funnel Advertising 83

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What are the reliable tactics that deliver? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. Marketing and sales were two good examples.

Paid Search Agency 114

Paid Search Agency Planning Ad Building Enterprise Management 114

Sprout Social

AUGUST 1, 2019

As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Why review management is important.

Marketing Management 99

Marketing Management Marketing & Strategy Network Marketing Social Media 99

sagefrog

NOVEMBER 8, 2023

Investing in SEO Search engine optimization (SEO) is nothing new. But it is an ever-changing game as Google makes changes to its algorithm. With fewer interactions in person these days and more exchanges online, investing in updated SEO practices is essential to B2B healthcare marketing success.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. But a goal without a plan is just a wish.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

QuanticMind

AUGUST 24, 2016

What are their biggest challenges, in terms of both high-level paid search and day-to-day marketing campaign management? QuanticMind’s new Vice President, Sales, Karin Becker, whose previous work includes driving sales for BlueKai (acquired by Oracle) and for Google, speaks daily with enterprise companies on these exact issues.

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

BOP Design

JUNE 7, 2022

Creating a strong, easily recognizable brand is essential to setting the foundation for your overall marketing strategy. Ensuring that brand is consistent across all your marketing, sales, and customer service efforts is absolutely crucial for creating a cohesive customer experience. How does it position your company?

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , KEO Marketing Inc., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Marketri

FEBRUARY 22, 2024

It caught on as Inbound Marketing fed a growing trend towards self-service sales. They’re not “Googling” as much, and that trend is expected to continue. If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.)

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

KoMarketing Associates

JUNE 29, 2016

Earlier this year, my colleague Phoebe Fasulo wrote a post highlighting several ways B2B marketers can get the most out of LinkedIn Groups. This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. In the past, this was not the case. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Outbrain

AUGUST 21, 2019

In today’s omnichannel marketing space, B2B marketers must work hard to attract and nurture prospects throughout often complex funnels. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. 3) Email Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. But Google isn’t the one putting money in your pockets.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53