BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Lead Forensics

DECEMBER 8, 2023

Lead Forensics is a cutting-edge tool focused on B2B lead generation. Detailed company information: Get the specifics about companies browsing your platform along with the pages they visited. What is Google Analytics? Traffic sources and campaign tracking: Know where your traffic originates and how your campaigns perform.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Traffic analytics. Content analyzer.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Tracking your leads is important because it can be a valuable indicator of the success of your business’s marketing efforts. Setting Up Goals and Conversions.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 128

Marketing Analytics Tools Analytics Google Conversion 128

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Sage Marketing

JULY 23, 2023

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Understanding Google Analytics 4 Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The difficulty in segmenting anonymous web visitors into high-value versus low-value traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. With these valuable insights, you can tailor your sales and marketing accordingly to maximize business. Why Enable WooCommerce Google Analytics Tracking. Setting up WooCommerce Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audits optimize the performance of existing content and enable data-informed strategies for new content. Quick Takeaways. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97