Oktopost

MARCH 10, 2022

Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. “This is the holy grail,” they said. ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Additionally, determining the return on investment (ROI) for marketing campaigns can be a complex task. A solution to these challenges is the implementation of a funnel builder tool. What is a Funnel Builder?

Marketing Funnels 75

Marketing Funnels Paid Search Agency Advertising Agencies Top of Funnel 75

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 123

ROI Branding Brand Identity Top of Funnel 123

Only B2B

MAY 8, 2023

To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan. Before we dive into the specifics of measuring ABM ROI , let’s first define what we mean by “account based marketing.”

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Act-On

NOVEMBER 7, 2023

Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. Re-using your content = improved ROI!

Social Media 179

Social Media Top of Funnel Media Marketing Automation Services 179

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. Brainstorming ideas in a vacuum simply won’t work. And for most B2B companies, that means more leads and more revenue.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Ranking 62

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. That’s why measuring campaigns is so important for the B2B marketing strategy.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

If this is the case, why do so few of us measure the real impact of these initiatives? While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Harder to measure, but still contribute to your ROI. Measuring Engagement During Your Event.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? What’s working wonders on Instagram, TikTok, or YouTube? What’s working for our [specify] competitors’ influencer collaborations? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. However, marketers don’t always take this step when working with freelancers. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science.

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

The Marketing Blender

MAY 4, 2021

See Our Work. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. This is measured by traffic. Need help working through your marketing metrics?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

ViewPoint

MAY 23, 2018

These contacts need to be worked, even if they’re past the point of diminishing return in a given touch cycle. And to think that most companies end a program—and start a new one—without working the original 1,000 targets to completion. True Nurture. No Response. Who should care about the power of nurturing? See more …”.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Ranking Lead Scoring 149

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you are working on SEO inside your company, it’s incumbent upon you to train and educate the rest of your team. Yes, SEO work and analysis include difficult math, algorithms, technology, and more.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. What are the criteria for lead scoring?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. However, marketers don’t always take this step when working with freelancers. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science.

ROI 103

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 103

Full Circle Insights

JULY 27, 2022

Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. . And here’s the thing — to maximize ROI, there are two primary ways to get results: increasing organizational revenues through measurable and trackable campaign-based results, and decreasing marketing and sales expenses.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, how to achieve that perfect ROI? Creativity and ROI. Creativity and ROI.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Envy

AUGUST 18, 2020

Secondly, while traditional online and offline lead generation techniques are fantastic for generating large quantities of top-of-the-funnel and largely unqualified leads, the process of ABM drives companies to qualify and then decide which of the companies they aim to progress further down the funnel. Prepare multi-channel content.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. For example: CTV measures household views rather than individual views. DOOH measures foot traffic rather than CTR. Focus on specific measurements.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Choozle

OCTOBER 14, 2021

We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. In fact, companies that do it experience a 15-20% lift in marketing ROI.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

Choozle

OCTOBER 14, 2021

We all know that the typical sales funnel is built into three segments: awareness at the top doing work to build your brand; consideration in the middle where customers can explore your offerings; and conversion at the bottom where the sale is made. In fact, companies that do it experience a 15-20% lift in marketing ROI.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Vidyard

MARCH 23, 2021

But how do you know whether it’s, you know, working? Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Source ) Why is that? Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? People really align around simplicity in how they do their work.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

Rev

JUNE 1, 2019

Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now? Laura is a demand generation expert with one mission: conjure up a positive ROI for demand generation marketing and prove it to the fire breathing CFO. Meet Laura.

ROI 122

ROI B2B Marketing Demand Generation B2B 122

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Calculating content marketing ROI. Using content analytics to track the ROI of content marketing. Calculating content marketing ROI.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Measure Engagement to Assess Thought Leadership & Buyer Intent. Measure Content’s Impact on Lead Qualification & Scoring.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Sprout Social

JULY 25, 2023

Why use Google Analytics for social media measurement? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140