Why Taking A Full-Funnel Marketing Approach Is Critical
JULY 7, 2016
If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU). While marketers know that the three stages exist, all too often B2B marketers don’t fully plan and execute their marketing to impact each of the stages. And as a result, their marketing suffers. Full-Funnel Paid Media.