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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role.

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5 Benefits of CTV Advertising

Porch Group Media

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend).

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3 Google Analytics 4 features to make up for lost data

Martech

Instead of a cookie, devices have a unique advertising ID as an identifier (Android and iOS have different versions.). Now, users can block and opt out of analytics tools from collecting data. Automatic opt-out is the default for GDPR and other countries’ laws are certain to adopt this. It’s the “ cookieless future.”.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Unlike traditional advertising, which casts a wide net hoping to catch anyone in its radius, retargeting is akin to fishing with a spear, targeting individuals who have already entered your ecosystem. Do you want to learn about Google ads retargeting, more commonly known as just remarketing? What Is Google Ads Retargeting?

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CTV Advertising FAQs

Porch Group Media

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising?

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4 reasons personalization matters now more than ever — and how email can help

Liveintent

As the most trusted media channel on the web, email is the answer to understanding your audience, gathering first-party data, and reaching customers with opt-in, one-to-one content at just the right moment. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. ” 3. .

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

After evaluating their sales conversion rates the marketers can start working on conversion rate optimization (CRO), which would ideally involve tactics to fix the leakages in the sales funnel and doing everything possible to optimize the audiences’ experiences and thereby the conversion rates.