Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Both teams win big. Put yourself in the shoes of your customers.

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. This includes FAQs on your website, internal documentation such as policies, etc.,

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” FAQs About Purchasing Third-Party B2B Data What is third-party data? If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vidyard

APRIL 28, 2017

This requires a similar approach to creating an FAQ, and asking questions like: what problems do customers often run into? On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 How do I replace the batteries?

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! This helps address questions early on and cut down on extra meetings that would slow down the sales process.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. “We

Social Media 98

Social Media ROI Work Management Marketing Management 98

Brandpoint

JUNE 18, 2020

Comprehensive FAQ pages. A Forrester paper suggests that a coronavirus-centered informational page containing key contact information is critical for banks and credit unions right now. Your social media posts should include references to the page.

Work Management 118

Work Management Marketing Management Service Planning 118

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

B2B Marketing Directions

JUNE 7, 2015

In a recent white paper , Forrester Research discussed the growing use of customer success management by software companies that offer their solutions on a subscription, or software-as-a-service (SaaS), basis. For example, some of your users will prefer to access "how-to" content in written form (help articles, answers to FAQ's, etc.),

Enterprise Management 53

Enterprise Management Marketing Management Forrester Content 53

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! This helps address questions early on and cut down on extra meetings that would slow down the sales process.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. Send out videos with free trials and showcase them on your services and FAQ pages. The technology industry worldwide is expanding at a rapid pace. The United States has the largest tech market, and will also increase by 5% in 2017.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

KoMarketing Associates

SEPTEMBER 14, 2013

As mentioned above, content marketing takes on more of the sales cycle responsibility through forms such as introductory videos (for many, as good as the first sales handshake and elevator pitch), tutorials, FAQs, product descriptions, etc. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Kapost

JUNE 24, 2016

Forrester estimates that a 60-second video has the same value as 1.8 you plan ahead, try exploring different approaches.Add training videos, customer testimonials, FAQ resolvers, and product explainer videos to your digital stable. Why Video Rules the Content Marketing Roost. million words. To put that into perspective, J.R.R.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

SpotMe Blog

JUNE 13, 2023

Best pharma event management companies FAQ: Choosing the right partner for you So you’ve decided you need additional support from a pharma event management company and need to find the one that will help bring your vision to life. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Attendify

AUGUST 21, 2019

While not every team member has to be an expert on every facet of the event, they all should have a good grasp of the FAQs and know how to use the systems available to your guests. Many apps also have built-in FAQ sections and help centers where folks can go for a quick fix. Embracing event tech with syncing power.

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. The “80%” Videos to Answer Common FAQs: Our sales team has created videos to answer the typical questions we receive from 80% of our prospects.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Only 21% of the respondents are optimistic and confident that AI will not wipe out their roles. So, what can salespeople expect and be prepared for in 2024? And chatbots' popularity is expected to rise quickly.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

LEADership

AUGUST 13, 2015

Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Do the same with your online portal, FAQ, online or offline kiosks, tutorial videos, mobile channels, demos and any other tool you use to support customers. Building customer loyalty is anything but an easy task. Simplify and speed up.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Conductor

APRIL 28, 2020

Here are four ways to think about keyword research and proactive content marketing for COVID-19 : COVID-19 Customer Support and FAQ Content This is the most immediate need, and many companies are likely already executing here. For more COVID-19 Strategies, check out our COVID-19 Resource Hub.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Martech Advisor

DECEMBER 16, 2019

The content should ideally include instructional and FAQ style information in different formats. Different solutions to the same problem in the FAQ section and via email will irritate your customers. A study by Forrester Consulting reported that experience-driven businesses have 1.6 Design for Convenience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

MAY 4, 2010

According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. For example, if your lead downloaded a FAQ white paper on data backup software, they are likely near the top of the funnel, researching a future purchase.

Lead Nurturing 28

Lead Nurturing Sales Qualified Leads Practices Lead Scoring 28

Content4Demand

SEPTEMBER 16, 2020

Steve Casey, a Principal Analyst at Forrester/SiriusDecisions put it this way: “Buyers expect providers to know who they are what they want in every experience they have throughout the lifecycle of the relationship.” Checklists, listicles and FAQs can also be great buyer enablement vehicles. 6 Types of Buyer Enablement Content.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Zoominfo

JUNE 24, 2018

We recommend the following first steps: Create an FAQ page: An FAQ page allows customers to find answers quickly, saving time for both support reps and customers. Be sure to take note of new questions and add them to your FAQ page as necessary. As products and brands evolve, new questions will continue to pop up.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Salesforce Marketing Cloud

APRIL 26, 2023

A Forrester report shared that partner enablement platforms can result in twice as many sales. This feature can offer capabilities like AI-surfaced knowledge articles and FAQs, order tracking and status, scheduling, ecommerce, warranty workflows, and more.

Advertising Agencies 52

Advertising Agencies Marketing AI Forecasting Transparency 52

Single Grain

FEBRUARY 12, 2020

online shoppers now preferring a self-service app or website instead of contacting a human support agent, providing options like live chat, FAQ pages, and chatbots is a must. Retail giant Best Buy’s website FAQ is an excellent example of self-service options. With 60% of U.S. to make it easier for customers to find an answer. . –

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Televerde

OCTOBER 26, 2020

However, Forrester found that 66% of buyers say companies give them way too much content — and over half of it is useless. In-depth, relevant, and useful content proves your authority and solidifies trust in your brand. Buyers want to know you can solve their problems with expertise. Buyers don’t want to hear about product features.

Ideal Customer Profiles 107

Ideal Customer Profiles Verticals FAQ Paid Search Agency 107

Martech Advisor

DECEMBER 6, 2019

Customer service pre-purchase can be in the form of help files, FAQ’s, explainer videos, boot camps, etc. Amazon is a good example of great during purchase customer service in the form of reviews, FAQs, live chat, and even phone support. FAQ’s listing. An example of good pre-purchase customer service is Apple.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Conductor

APRIL 29, 2021

18 Duane Forrester, Yext. 22 Duane Forrester, Yext. This is where “speakable schema” can play a role, helping you ensure that your site content is optimized for digital assistants, such as FAQ and Q&A content. #28 Consumers have been trained to ask questions in site search bars like they do in Google.

Organization 59

Organization Tips Work Management Marketing Management 59