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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 295
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Analyze the First Page of SERPs. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141
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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. Blog Posts supporting long-tail keyword opportunities. Customer Case Studies and Testimonials.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts.

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Position Zero: What It is and How to Get It

seo.co

But some searches produce featured snippets that float above the other 10 website listings. Position zero is a featured snippet that appears above the traditional search results. Featured snippets pull information directly from websites for convenience. It’s Google’s way of saying this is the golden SERP spot.

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SEO for Voice Search

TrustRadius Marketing

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. A third of the US population uses voice search features.

SEO 52