Martech
MAY 1, 2024
Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. Google believes this will aid in identifying potential areas for strategic budget shifts. Why we care.
KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.
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Marketing Insider Group
AUGUST 21, 2023
And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. In this blog post, we’re diving right into the new GA4 features. Image Source: Google Help 1. If you want to be successful in digital marketing , you have to stay ahead of the curve.
Martech
MAY 10, 2024
ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. ChatGPT doesn’t want to copy Google’s model or layout (he hates ads).
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Google is selecting the 1% of Chrome users at random.
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Google promised it would continue rolling out GA4 improvements and they are delivering. Get MarTech!
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