Hubspot

JUNE 8, 2011

The simplest FAQs that you answer everyday can make some of the most powerful posts because everyone wants the answer. Interestingly, this company isn't a gen-X led tech company. Most people didn't grow up blogging, are intimidated of writing for public consumption and don't see it as 'part of their job'.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Buzz Marketing for Technology

JUNE 27, 2008

Latest eBook. More eBooks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. 1:1 Computing Guidebook. Digital Media in the Classroom. Useful Tools. Weekly News. Daily Tips. Copyright Guide. Grants Database. Funding Tips. Free Newsletter.

Budget Programs 100

Budget Programs Copyright Education RSS 100

KoMarketing Associates

AUGUST 1, 2017

And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

NOVEMBER 8, 2016

Your cup runneth over. It's time to make sure that your best prospects aren't the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them. That's worse than wasted effort! Too much gets overlooked when you rely on manual nurturing.

Peer-to-peer 70

Peer-to-peer Ad Building FAQ Lead Nurturing 70

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. It’s true, once upon a time, phones used to be plugged into the wall. Adding insult to injury, any attempt to move around while talking to people left you tangled in the plastic cord attached to the receiver. Either caller could be seen as a disruption to your day. Confusing, right?

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

ClearVoice

SEPTEMBER 3, 2020

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Websites, blogs, podcasts, emails, ebooks, social media posts, videos… the list goes on (in more detail way down below). Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100

nDash

DECEMBER 7, 2020

So far, Jennifer has been paid to write product reviews, ebooks, and blog posts covering a myriad of topics, including adventure, medicine, law, rehab, health, and wellness.”. “I’m If you don’t see who you’re looking for below, just let us know ! Jennifer Graham . I hold a master’s degree in English and creative writing.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

DivvyHQ

DECEMBER 17, 2018

Take a look at these examples of evergreen —or always relevant—content: Content that helps users become familiar with a product or service (ex: an FAQ response or product guide). See how you can connect this content with a topic that is currently grabbing the attention of peers and customers in your industry. You’re not alone.

Webinar Metrics 61

Webinar Metrics Work Management Peer-to-peer Content 61

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Hubspot

MARCH 28, 2016

The tips in there include everything from working with fractions, to unlinking a pivot table from its source data, to a spreadsheet protection FAQ sheet. The tips in there include everything from working with fractions, to unlinking a pivot table from its source data, to a spreadsheet protection FAQ sheet. Fair enough. Price: Free.

Resources 28

Resources Best Practices Work Management Peer-to-peer 28

Webbiquity

JUNE 10, 2020

When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action. Image credit: depositphotos.com. Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel.

Landing Pages 312

Landing Pages Design Practices Product 312

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day. So too with email. Consumer’s who get it, want it.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Hubspot

OCTOBER 18, 2019

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you've hit a roadblock when it comes to the content on your blog, don't sweat it. Multimedia. Tips to handle burnout.

Hubspot 101

Hubspot Peer-to-peer Ideal Customer Profiles Work Management 101

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Outgrow

MAY 17, 2021

Or an ebook getting as many downloads? How to Make a BuzzFeed Quiz: Everything You Need to Know! Have you seen a blog post getting 22 million hits? Neither have we! But we do have seen something else touch that number, and cross it - a BuzzFeed quiz! Rave, but what’s the point, you may ask. Let’s begin? Firstly, What Is a BuzzFeed Style Quiz?

Outgrow 52

Outgrow Lead Scoring Lead Ranking User-Generated Content 52

Convince & Convert

SEPTEMBER 23, 2010

Send them via Twitter @kurrently Kurrently allows us to peer into the minds of Facebook users like never before, and since there are something like 500% more Facebook users than Twitter users in the U.S., But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

SEPTEMBER 2, 2010

Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

He is without peer. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Interaction.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161